success > Amazon Fashion
Becoming the go-to destination for Gen Z fashion & apparel
Learn how authentic influencer-led social campaigns inspired new and existing customers to consider Amazon Fashion for their seasonal fashion needs.
Learn how authentic influencer-led social campaigns inspired new and existing customers to consider Amazon Fashion for their seasonal fashion needs.
Amazon Fashion wasn’t front of mind for Gen Z and Millennial shoppers when it comes to fashion and apparel. Jellyfish were challenged to position Amazon Fashion as the go-to destination in 2023 across UK/DE/FR/IT/ES markets.
We created an influencer-led social campaign across four different seasons to speak to a generation whose defining traits are being ‘undefined’ We wanted to inspire new and existing customers with a message of self-expression, body positivity, and rejecting stereotypes, delivered through an activation that leverages innovative and platform-native formats, talent and behaviors.
We worked with our partners to recruit influencers in both the UK and DE to generate authentic content across the four seasons:
Campaigns were delivered by two creative themes:
impressions
Clicks
over target
brand lift
Discover how Amazon Fashion became the go-to destination in 2023 for summer and travel gear for Millenials and Gen Z audiences.
Read MoreAs Q4 quickly approaches, commerce brands need to get 'match fit' to maximize their sales performance. In collaboration with leading experts from YouTube, TikTok, Meta, and Amazon, this 30-minute exclusive Jellyfish client webinar will focus on key trends and tactics for this season, along with speakers from Jellyfish giving insight into the most innovative tech and data platforms available for commerce brands right now.
Read ArticleIn this podcast, we discuss strategies for maintaining enthusiasm, productivity, and success while navigating hybrid work schedules. Featuring insights from Chief Solutions Officer Daniel Paget and Senior People Manager Kevin Funk, the episode explores how to balance remote work and in-office collaboration. Key points include the benefits of face-to-face interactions for creativity and team bonding, while also recognizing the importance of giving employees the flexibility and autonomy to work from their own space.
Read ArticleIn this podcast, we discuss strategies for maintaining enthusiasm, productivity, and success while navigating hybrid work schedules. Featuring insights from Chief Solutions Officer Daniel Paget and Senior People Manager Kevin Funk, the episode explores how to balance remote work and in-office collaboration. Key points include the benefits of face-to-face interactions for creativity and team bonding, while also recognizing the importance of giving employees the flexibility and autonomy to work from their own space.
Read Article