Amazon Prime Video Advertising - What brands should know about this new channel
As the digital landscape continues to evolve, the introduction of advertising on Prime Video marks a pivotal moment in the transformation of TV advertising. Traditional linear TV is facing competition from streaming services, leading to segmented TV launches and the integration of advertising on digital platforms. The introduction of advertising on Prime Video brings forth a wealth of opportunities for brands, with the platform boasting an impressive reach, tapping into Amazon’s extensive user base of 9 million viewers.
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