2024-01-26

Jellyfish Vision 2024: the evolution of video games

Alistair Parrington

Chief Solutions Officer, Organic Social

Jellyfish Vision 2024: the evolution of video games

Exploring technological trends, by Alistair Parrington, Chief Solutions Officer at Jellyfish

2024 promises to be an innovative year in the realm of video games, and Jellyfish is at the forefront of this digital evolution. Alistair Parrington, our Chief Solutions Officer, Creative Social, shares his insights into upcoming trends and innovations in a recent article published on TechRound.

The great leap of video games: a preview of 2024

In the dynamic world of technology, we are witnessing the continuous growth of Artificial Intelligence (AI), transforming the gaming industry into a mainstream phenomenon. Parrington envisions a near future in which creating images from text, voice commands, or gestures becomes intuitively simple. Imagining sending a personalized game to a friend, with them as the protagonist, from your phone is not such a futuristic vision.

AI soundtracks: already award-winning

Alistair emphasizes the significant role of AI in the music domain, foreseeing the creation of original soundtracks by AI. This musical integration aligns with the growing trend of longer-form content, with major brands already getting involved. Parrington anticipates a rise in creators being financially rewarded for producing cinematic-quality content, marking a paradigm shift in digital content creation.

The return of Augmented Reality (AR): Apple's influence

As AR finally steps back out of the shadows, Alistair attributes this shift to the forthcoming omnipresence of Apple devices. He points to the latest update of Google Maps as a precursor to a visually enriched world. Get ready for a perfectly annotated visual experience created by AR technology.

At Jellyfish, bridging technological know-how and creativity, we are constantly evolving in the digital world. Staying at the forefront of digital news is at the core of our commitment.

To learn more, click here.

Read More

5 Dec 2024Jellyfish

AI is influencing consumer behavior, so the way LLMs 'think' about your brand is more important than ever

Share of Model™ Platform a single-view interface enables companies to analyze how different Large Language Models (LLMs) perceive their brands, products and services. Helping brands optimise for stronger AI-driven results.

Read News
3 Oct 2024

Maximizing Q4 performance: Get ready for success

With major retail events in Q4, strategic planning and execution are essential for boosting brand visibility and long-term growth. Our experts share tips and insights for a successful Q4 season in this article.

Read Article
23 Jul 2024Brett Cella

Google's Third-Party Cookie Announcement: Why First-Party Data Is Still the Future

In a (not so) surprising turn of events, Google announced that it would not be deprecating third-party cookies as planned. This decision sent ripples through the digital advertising and marketing industries, leaving many advertisers wondering about the implications for their data strategies. Despite this unexpected move, here at Jellyfish, we still believe in the importance of investing in first-party data, and server-side tagging remains as critical as ever.

Read Article