The “One Search” Approach
Jellyfish’s One Search framework was built on three pillars: technology, talent, and process. Using proprietary technology like J+Search, they connected data from Google Ads, Analytics, Search Console, and Trends, transforming raw data into actionable insights. This approach enabled Swarovski to address search queries across various stages of the customer journey, with a cohesive plan that included automated alerts, cross-channel planning, and regular optimization sessions.
Flagship initiatives that propelled One Search performance:
- Search incrementality experiments, in close collaboration with Swarovski's Data & Analytics team: to understand the value and optimal investment for SEA, SEO, brand, non-brand, search technology and more.
- Optimizing the onsite content strategy, using One Search performance insights: to make Swarovski’s full-funnel content strategy work harder against performance objectives.
- Perfecting product launches and peak moments through search: to maximize Swarovski’s biggest brand moments.
- Moving to a dynamic investment model: to accelerate new customer acquisition.
Remarkable Results in 18 Months
The integrated approach led to Swarovski exceeding its goal, achieving a 19% year-over-year growth in search revenue, a 16% rise in website traffic, and a 14% reduction in paid media spend across 38 markets.
This award-winning collaboration demonstrates Jellyfish’s commitment to innovative, data-driven strategies that help clients thrive.
