Jellyfish acquires The ASO Co

The ASO Co and its 30 members of staff has now joined Jellyfish on Level 28 of The Shard, London and the two companies will combine resources to facilitate their continued growth.

App Store Optimisation is the art of optimising an app’s organic search visibility and conversion rate by maximising keywords, creative execution, reviews and other key assets. The ASO Co, which also specialises in mobile strategy and Apple Search Ads, counts eBay, Spotify, Twitter and Hotels.com amongst its clients.

The acquisition forms part of Jellyfish’s continued global expansion, which has recently seen office openings in New York and Madrid and a move into APAC.

Rob Pierre, CEO at Jellyfish, said of The ASO Co: “To grow a company into a market leader in just two years is impressive. As Google and Apple invest further in-app products and analytics, it’s more important than ever for us to be able to offer this capability to clients. Our values and vision perfectly aligned to make this the right acquisition at the right time.”