2018-10-23
The ASO Co and its 30 members of staff has now joined Jellyfish on Level 28 of The Shard, London and the two companies will combine resources to facilitate their continued growth.
App Store Optimisation is the art of optimising an app’s organic search visibility and conversion rate by maximising keywords, creative execution, reviews and other key assets. The ASO Co, which also specialises in mobile strategy and Apple Search Ads, counts eBay, Spotify, Twitter and Hotels.com amongst its clients.
The acquisition forms part of Jellyfish’s continued global expansion, which has recently seen office openings in New York and Madrid and a move into APAC.
Rob Pierre, CEO at Jellyfish, said of The ASO Co: “To grow a company into a market leader in just two years is impressive. As Google and Apple invest further in-app products and analytics, it’s more important than ever for us to be able to offer this capability to clients. Our values and vision perfectly aligned to make this the right acquisition at the right time.”
Third-party cookies are disappearing—but who’s ready for what’s next? Brett Cella, VP, Martech Americas, shares with Exchangewire how zero-party data is reshaping brand awareness and helping marketers thrive in a post-cookie world.
Read Article
In the fast-moving travel industry where demand shifts in an instant, brands must adopt smart data strategies and the right technology. In our recent webinar, Winning in Travel: How Data & Technology Drive Competitive Advantage, industry experts from Google, Feedonomics and Jellyfish share insights on how brands can harness applied AI, data optimization, and automation to drive success in travel marketing.
Read Article
Let's cut through the noise. We’re all privy to marketing buzzwords and shiny new technologies, BUT, there's a game-changing strategy hiding in plain sight—and it's not about chasing the next big tech trend. The real game-changer lies in how you collect, understand, and maximize the incredible potential of your first-party data.
Read Article