2025-03-04
Japan Airlines (JAL) has launched the "You Mean the World" global brand campaign in collaboration with Jellyfish. This innovative campaign, featuring Liverpool FC stars Dominik Szoboszlai, Darwin Núñez, and Jenna Clark, underscores Japan Airlines' dedication to exceptional service and the Japanese tradition of omotenashi—selfless hospitality.
As the Official Airline Partner of Liverpool Football Club, Japan Airlines aims to make every passenger feel like the center of the universe. The campaign creatively merges the worlds of travel and football, using symbolic metaphors such as crane feathers, butterflies, and cherry blossoms to represent tranquility, excitement, and renewal.
Our new overseas advertising campaign aims to inspire potential travelers and showcase the exceptional service that can be expected when traveling with us to destinations around the world
Minako Kent, Managing Director of Global Marketing at Japan Airlines.
Launching in late January 2025, the "You Mean the World" campaign will be featured across Connected TV, online video, social media, and digital out-of-home platforms in the UK, US, Thailand, and Singapore. This collaboration promises to deliver unforgettable moments where care, comfort, and wonder converge
Japan Airlines (JAL), Japan’s first private aviation company, was established in 1951 and is a member of the oneworld® Alliance. The airline operates a fleet of 227 aircraft (as of March 2024) and began renewing its international long-haul aircraft with the Airbus A350-1000 starting 2023 Winter Schedule. Together with other JAL Group and partner airlines, JAL offers an extensive domestic and international network that serves 384 airports across 64 countries/regions. The airline has received numerous accolades for its exceptional service, including being recognized as a certified 5-Star Airline by Skytrax and being awarded the prestigious "World Class" Airline title by APEX, the Airline Passenger Experience Association. The airline is dedicated to ensuring the highest standards of flight safety and overall service quality, striving to be the most preferred airline by customers worldwide.
For details and to learn more, visit JAL's official website at https://www.jal.com/en/.
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 19 League Titles, including the Premier League, eight FA Cups, 10 League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women’s Super League titles and one Women’s Championship.
As a socially responsible Club, Liverpool FC is proud of the work it does via the award-winning The Red Way, its ongoing commitment to creating a better future for its people, its planet and its communities. This includes efforts to improve club-wide sustainability, enhance Equality, Diversity & Inclusion in all areas, and create life-changing
M&S was looking to expedite content delivery of product descriptions from 24 hours to same-day turnaround and realise savings in their annual production budget.
See Case Study
One of the recurring themes at Cannes this year was exploring the intersection between AI and creativity. Our Global ECD, Jo Wallace, hosted a Good Girls x Jellyfish breakfast session entitled Gen AI: the only limit is our imagination. Here’s a short run down of what was a varied and insightful conversation.
Read Article
YouTube has empowered creators to share their work and generate income and is now facing competition from emerging platforms, especially in short-form content creation.
See Case Study