A new look and a new AI-powered Media In-Housing platform

We’re pleased to unveil our brand new, industry first AI-powered media in-housing platform, marking a significant milestone in our ongoing transformation into an AI-first company. To mark this change and underline our commitment to exploration and innovation in the AI space, we’ve also updated our identity, with a fresh new look for the Jellyfish brand.

The future of in-housing

Our innovative in-housing solution has been built on our automated marketing system, and empowers brands to bring their media programs in-house, automating media research, evaluation, content strategy and activation for enhanced efficiency and performance. With AI at the core of every step, from data insights to campaign optimisation, we’re enabling brands to move faster, smarter, together.

Our in-housing platform integrates a variety of proprietary AI agents, including the recently released Media Ops Agent, to deliver a seamless, agentic workflow. The result? Brands can now launch campaigns 65% faster, reduce infrastructure costs by 22%, and see a 30% improvement in campaign performance. In other words, this isn’t just automation — it’s a marketing revolution.

We’ve been successfully using these AI technologies with various brand clients, but now, for the first time, marketers can access its full suite as a comprehensive, end-to-end solution to bring their media programs in-house, easily automating media research, evaluation, content strategy and activation.

What does this mean for marketers?

This platform offers marketers a comprehensive, end-to-end solution for managing their media efforts. With continuous AI optimization and automatic budget adjustments, campaigns are optimized for performance around the clock. 

• Faster Launches: Get campaigns off the ground 65% quicker.
• Lower Costs: Achieve an average of 22% reduction in infrastructure expenses.
• Flawless Execution: AI-driven precision ensures error-free campaign launches, adhering to the best practices of Google, Meta, and Amazon.
• Performance Boost: On average, campaigns experience a 30% performance lift.

This platform is built to free up marketing teams from the complexity of manual tasks, allowing them to focus on high-level strategy instead of time-consuming data entry.

Humans in the loop

We’ve spent the last few years building out our AI expertise, becoming a leader in this ever-evolving space. By combining legacy platform knowledge, creative excellence, and cutting edge AI technology, we’ve been able to transform our entire approach to marketing. Our Creative Collective and AI Studios, combine to provide creative solutions at scale, with world-class creativity boosted by AI to empower our teams to work faster, smarter, together.

A new look, an updated approach

Our updated branding and the tenets of our new positioning reflect how central AI is to our approach, and bring us closer to our parent company, The Brandtech Group.

You can read even more about our ongoing AI transformation in Adweek and the many ways we’ve helped brands leverage the newest of new technologies to take their marketing to the next level