Paid Social

expertise > media > Paid Social

Develop a social presence that drives business results

With our deep understanding of the social landscape and expertise across paid social platforms, we can help consumers discover your brand and drive effective results across your business.

Here at Jellyfish, we help you develop a social presence that targets your consumers through powerful creative content across your social media. You’ll then be able to deliver an effective brand experience and connect with your audience through social media advertising.

Why Paid Social

Facebook is the second biggest digital platform after Google for ad spend; therefore, an effective social presence is a key driver for getting consumers to discover your brand. Audiences, Gen Z, in particular, use social media as their main source of communication and entertainment. With the help of a social user graph, you can identify individual users and design customized marketing solutions, such as social media ads, to target them.

Combining your paid media strategy with your social strategy gives you better visibility of how both drive traffic to your other consumer channels, such as increased brand searches. Jellyfish delivers a comprehensive full-funnel strategy designed to move your business forward and effectively enhance your paid social media advertising.

How we help you

At Jellyfish, we will help you with developing and executing your paid social strategy, as well as monitoring the results against your business goals.

business people working on a desk with computers and graphs

Strategy

Use audience insight tools to identify where your consumers over-index and how we can engage them effectively to align your target demographic and high value audiences
We’ll align your consumers’ habits as they evolve to deliver a meaningful experience
Let our online listening capabilities shape who your target is and the messaging that works best for your paid social advertising

Maturity

Align measurement and campaign efficiencies to uncover new audiences through Scope, our Social ad technology partner
Automated auditing with Squared.io
Use Brandwatch for social listening to understand your audience, competitors and industry

woman pointing at a digital screen about social media

Execution

Develop a best-in-class account structure that’s designed to meet and exceed business outcomes
Safeguard advertiser investment with a thorough QA process to avoid over or under spend
We’re building server-to-server integrations to prepare for a cookie-less world
Test methodology to help achieve consistent marginal gains
Explore a variety of measurement solutions that look at brand and conversion lifts, offline conversions and viewability

How can we help you with your project?

Get in touch

How we support you

Experience thorough onboarding and ongoing management from our team of Paid Social experts.

Strategic Onboarding

Discovery audits to benchmark your Social performance and identify opportunities
An integrated tech stack designed to deliver your media campaigns effectively
A measurement framework to outline an infrastructure for performance reporting and meaningful insights
Paid media strategy and planning aligned seamlessly with your business objectives

Ongoing Management

Innovation through new product point of views (POVs) and implementation
Test roadmap to address and alleviate performance fluctuations
Leverage our Social ad technology partner (Scope) to identify marginal gains

We offer a full range of paid social training with our experts

Learn more