Social Media Marketing courses
Explore our social media overview courses, or delve into anything from Meta to TikTok with our platform-specific training.
Creating Effective Video Adverts for YouTube
Are you looking to deliver effective YouTube advertising campaigns? This YouTube Ads course delivers the creative strategies you’ll need to create high-performing video ads that drive results, whatever your goals.
Mastering Social Media Content Creation
Ready to up your social media content game? Our one-day social media content creation course equips you with essential skills to craft impactful content across a variety of social platforms.
Introduction to Social Media
Social Media is a key communication tool for today's digital marketers. Our Introduction to Social Media course will help grow your confidence in understanding and using social media platforms for business.
Social Media Strategy
Looking to enhance your social media strategy but unsure where to start? On our 1-day course, you’ll learn how to craft a powerful social media plan that drives impact and ensures your campaigns succeed.
Social Media Advertising
Want to learn how to advertise on the social media platforms your target audience spend most of their time on? This one-day course will help you develop solid strategies in order to reach the right people.
Social Media Measurement
Discover why social media measurement is essential for social media marketing and develop your Google Analytics 4 skills so that you can fully understand site performance, setting your brand up for success.
Social Commerce
Want to learn how to set shopping across Meta and TikTok? Our Social Commerce course will help you master best practice to market shoppable products via organic, paid and creator strategies.
Introduction to Facebook Advertising
Want to scale your business, choose the right advertising objectives, and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.
Facebook Advanced: Media Planning
Want to learn how to improve your existing Facebook Advertising campaigns? Our course will teach you how to gather data and improve your campaign strategy to meet business goals.
Facebook Advanced: Media Buying
Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and optimize your Facebook Advertising campaigns.
Facebook Tracking & Measurement
Want to master paid strategies for Facebook and Instagram? Learn how to set up and track your campaigns using data, insights and measurement to make informed digital marketing decisions.
LinkedIn Marketing
Want to find and reach your target audience on LinkedIn? Learn how to create thumb-stopping content and build, execute and optimize ads in LinkedIn Campaign Manager on this one-day course.
Employee Advocacy on LinkedIn
Want to develop your personal brand? Learn how to make a name for yourself on LinkedIn through your own profile, and achieve success for both you and the business that you work for.
TikTok Marketing
Ready to unlock the power of TikTok for your brand? Our TikTok Marketing course will equip you with strategies to expand your audience, boost engagement, and turn viral moments into lasting success on the world’s fastest-growing platform.
Pinterest Marketing
Want to learn how to plan and implement successful campaigns across Pinterest? This one-day course will help you build a robust strategy, helping you drive meaningful actions on your Pinterest page and across your website.
Content & Influencer Marketing
Interested in learning how to produce high-quality content that successfully attracts and retains customers? Master all the skills you need to do this on our one-day Content & Influencer Marketing course.
Artificial Intelligence courses
Explore our AI courses designed to equip you with essential skills across a range of topics, including generative AI, AI for marketers, coding, and prompt engineering.
GenAI Fundamentals
GenAI is changing the world - but what exactly is it? In this half-day course, you’ll learn everything you need to know to start using this groundbreaking new technology.
Pencil for Creatives
Want to unlock your potential with Pencil? Whether you're a creative professional or just curious about generating standout copy and visuals, we’re here to equip you with all the skills you need to bring your ideas to life.
Generative AI for Application Developers
Want to completely reimagine the way you build apps, learn to code with AI, and unlock endless possibilities? Take your first step into the future of application development with this two-day course.
Gemini for Workspace
How can you work smarter, not harder? Discover how generative AI empowers you to achieve more with less effort - and learn how to wield it to unleash your creativity and productivity.
Leveraging AI in User Research & Design
Want to start using AI to amplify the potential of your user research and design methodologies? This course will teach you how to harness the technology that’s changing the digital landscape.
Google Cloud for Marketing Specialists
Want to gain hands-on experience with the Google Cloud tools your developers use? This half-day lab provides a deep-dive into some of these fundamental apps, helping you strengthen team communication and your chances for innovation.
Coding for AI
Want to boost your AI coding skills? Built especially for marketers, our half-day lab will teach you how to get more hands-on with your code, helping you expand your innovations beyond basic tool features.
User & Stakeholder Interviews Using Human Empathy & AI
Want to streamline your data-collection processes by combining the power of AI with empathy-led interview techniques? This one-day, instructor-led course will show you everything you need to know to enhance your techniques.
Introduction to Machine Learning for Marketers
Ever wondered how companies seem to know exactly what you want? The secret lies in machine learning. Delve into the world of AI and discover how it's transforming the marketing landscape.
Prompt Engineering for Your Brand
Do you know how to prompt for your brand? It’s easy to slide into creative conformity if you’re not careful. Join us and learn how to craft prompts that produce impactful results.
AI Experiments in Image Prompting
Looking to upskill your brand with GenAI? Our half-day AI Experiments in Image Prompting lab will show you everything you need to know about using leading GenAI platforms to create captivating visual stories.
Artificial Intelligence for the Business Professional
Ready to delve into the world of AI? Learn all about the fundamentals on this comprehensive course, and discover how this groundbreaking technology can be used to help your business flourish.
Certified AI Practitioner
Do you want to start your journey toward becoming a certified AI practitioner? Learn how to develop and apply AI solutions to solve day-to-day business problems on this five-day course.
Making ChatGPT & Generative AI Work for You
Are you new to the world of generative AI and do you want to learn how to master it to achieve business success? Demystify this rapidly growing type of artificial intelligence on our one-day course.
Introduction to Responsible AI in Practice
So you want to harness the power of AI - but do you know how to do so responsibly? Explore Google's recommended best practices for responsible AI usage across different areas of focus.
GenAI Bootcamp
Are you and your marketing team unsure about what GenAI is and how to start using it to your advantage? Come along to our Bootcamp to lock down the fundamentals and choose what works best for you and your team.
GenAI for Marketers: Fundamentals
GenAI is great, but what exactly is it? And how does it impact your marketing efforts? In this half-day course we’ll cover everything you need to consider before taking the step towards integration.
GenAI for Marketers: Lab
Want to put your GenAI ambitions in motion? This half-day workshop will help you ideate and build a list of opportunities for your business, and assess next steps for fully integrating AI within your organization.
Selecting an LLM for Your Use Case
Do you know how to select an LLM and get the most out of it? They’re no longer the sole domain of developers, so it’s time to roll up your sleeves and discover how you’ll choose an AI assistant to be your partner.
Data Literacy for AI
Looking to power GenAI tools with your own data? Outputs generated are only as good as the data you’ve powered the LLM with. View your data differently in this lab specializing in data for GenAI.
Collaborating with AI
Want to integrate GenAI into your workplace, but not sure how to help your teams work effectively with it as your co-pilot? This lab will help you establish a common language and goals so that your team can meet the challenge.