Analytics & Optimisation courses
We offer a full range of multi-platform analytics and optimization courses that have been created by our in-house experts.
Analytics Governance Workshop
This half-day workshop will help you to formulate the internal policies and ways of working that will underpin the success and resilience of your organisation’s web analytics process.
Advanced Google Tag Manager
Looking to become a Google Tag Manager pro? This course introduces advanced GTM techniques such as custom JS, HTML and tag templates, zones and environments, as well as container maintenance through hands-on exercises.
Regular Expressions for Marketers
Supercharge your analytics tracking and reporting capabilities with our introduction to Regular Expressions (RegEx); a set of powerful programming tools for searching for complex patterns in your data within Google Analytics, GTM and beyond.
Data Storytelling: Visualising your Analytics Data
Looking to elevate your data storytelling and visualisation skills using the Google Stack? This one-day workshop will show you how to leverage Google's powerful suite of visualisation tools to transform your data into compelling stories that drive action.
AI for Analytics: GA4's Artificial Intelligence Capabilities
Curious about how AI can enhance your use of Google Analytics 4? This half-day workshop introduces a wide offering of first and third-party AI tools for making the best of your GA4 data.
Google Consent Mode
Learn everything you need to know about effectively implementing and managing a Google Consent Mode implementation on this half-day, expert-led workshop.
Tableau for Analytics Reporting
Looking to get started with Tableau for your data analytics reporting needs? This hands-on course will guide you through building a comprehensive ecommerce dashboard in Tableau.
Google Analytics 4: Implementation & Configuration
Want to learn everything you need to know about GA4 implementation? Our course will teach you how to configure properties to enhance data collection and analysis for your website or app.
Introduction to Google Analytics 4 Reporting
Looking for GA4 training to get you started using Google’s latest version of Analytics? This reporting-focused course will give you all the knowledge you need to analyze your data and generate insightful reports.
Google Analytics 4: Advanced Analysis
Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.
Adobe Analytics
Demystify Adobe Analytics, boost your strategy, and achieve your online business goals by learning how to measure and report on your online data with this one-day introductory course.
Google Tag Manager
Want to master tag management and take control of your website’s data? With our Google Tag Manager course, you’ll learn to track user behavior, optimize performance, and streamline your marketing efforts.
Server-side Tagging with Google Tag Manager
Are you in control of your marketing tags? Our Google Tag Manager course will equip you with the knowledge and skills to simplify your tag implementation and management process.
Looker Studio (formerly Data Studio)
Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Our Looker Studio (formerly Data Studio) course is just what you need.
Conversion Optimisation
Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.
Ads Data Hub
Is your organization interested in utilizing event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns? Then this one-day Ads Data Hub course is for you.
Getting Started with Google BigQuery
Do you need to analyze large datasets? Our BigQuery course will give you an in-depth understanding of Google’s powerful data warehouse and enable you to turn your data into actionable business insights.
Fundamentals of SQL for Analysts
Go from zero to hero in SQL with this two-day course, taught by former Google & Salesforce BI analysts in BigQuery. You’ll learn everything you need to know about automating and pulling data.
PPC & Paid Media courses
Our range of paid media and PPC courses cover a range of digital marketing platforms and advertising channels, including search, display, YouTube, Amazon and connected TV.
Google Ads Search: Fundamentals
Looking to sharpen your paid search skills? Our Google Ads Search: Fundamentals Course is your perfect starting point. Dive into the essentials and master the art of delivering high-performing Google Ads campaigns.
Google Ads Search: AI Powered Performance
Unleash the power of Google’s AI tools on your Search campaigns! Our brand new AI Powered Performance course dives into the rapidly evolving Google Ads, helping you demystify the AI powered marketing platform it has now become.
Google Ads: Shopping
Want to ensure your best-selling products appear on the first page of the shopping results? Our shopping specialists can help you achieve that on our Google Ads: Shopping training course.
Google Ads: YouTube
Want to use YouTube to your advantage, but not sure where to start? Gain an introduction to the fundamental features and benefits of YouTube video advertising within Google Ads on this one-day course.