1 day course 
Supporting material 
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With over 1.8 billion logged in users, YouTube dominates the video streaming market, and is the world's second largest search engine.
While you’re still thinking if your brand should establish a presence on YouTube, other brands are already leading the way with video marketing. Understanding how the platform works is crucial to your marketing strategy.
Whether you’re looking to boost brand awareness, change brand perceptions, launch a new product or increase sales, this course will help you tap into the digital audience in a smart way. We’ll teach you how to build an effective content strategy and content plan and how to optimize your videos properly for organic discovery.
Our YouTube Optimisation & Marketing course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in South Africa.
Course overview
Who should attend:
Whether you’re still thinking of launching a YouTube channel for your brand or already have one, this course will help you leverage the power of video in the best way possible.
What you'll learn:
By the end of this course, you will be able to:
- Plan what to publish and when
- Identify what metadata to use, and which YouTube features to set up to make sure your content is discovered by the right audience
- Curate all of your content library to boost and keep up engagement
- Build a successful distribution and promotion strategy
- Cross-promote content to increase video views and engagement
Course agenda
- Evolution of YouTube
- The power of online video
- Leveraging content trends
- YouTube SEO
- Keeping up with YouTube algorithm changes
- Developing a programming strategy
- Developing hub, hygiene and hero content
- Preparing an editorial plan
- Long-form vs. Short-form content
- YouTube shorts
- Discoverability and the YouTube algorithm
- Video title optimization
- Video description optimization
- Video tags
- Video thumbnails
- Channel optimization and branding
- Playlisting
- Optimizing archive and library content
- End screen optimization
- Passive content curation
- Content distribution platforms
- Paid vs. unpaid content promotion
- What is cross-promotion?
- What is collaboration?
- Active cross-promotion techniques
- Passive cross-promotion techniques
- Basics of YouTube Analytics
- What is watch-time and why is it so important?
- Understanding your audience via YouTube Analytics
- Key metrics to track