Regular Expressions for Marketers

Supercharge your analytics tracking and reporting capabilities with our introduction to Regular Expressions (RegEx); a set of powerful programming tools for searching for complex patterns in your data within Google Analytics, GTM and beyond.

Book this course
R4,999 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Book 2, Get 1 Free

Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.

Learn and experience first-hand how you can use RegEx to streamline your analytics set-up: from implementation in GTM, configuring and reporting in GA4, analysis in Looker Studio and beyond into BigQuery.

Designed for those looking to improve their analytics tracking and reporting skills, our one-day introductory course is designed to teach you everything you need to know about RegEx in a practical setting, introducing each concept one by one alongside hands-on examples from within Google Analytics and related platforms.

Throughout the day you’ll gain valuable experience using Regular Expressions in-platform, along with actionable techniques to take away and apply to your own analytics set-up.

Our Regular Expressions for Marketers course is available via virtual classroom. We also offer private training at a location of your choice across South Africa, globally or online.

For a comprehensive guide to getting started with analytics tracking, we provide a Google Tag Manager course.

Course overview

Who should attend:

Whether you're a data analyst, technical marketer or web developer or simply want to deepen your analytics understanding, our Regular Expressions for Google Analytics course is an ideal next step for those with some experience of GA4 and GTM who are looking to further upskill.

What you'll learn:

By the end of this course, you will be able to:

  • Use basic RegEx functions, such as wildcards, anchors, groups and escapes
  • Understand how RegEx is used across the Google stack, such as in GA4 & GTM and within functions in Looker Studio & BigQuery
  • Appropriately design and apply RegEx-based solutions to advanced reporting, config, tagging and querying use cases in your own account

Prerequisites

In order to get the most out of this session, you should be familiar with basic tracking and reporting terminology in GTM and Google Analytics, respectively.

Course agenda

RegEx for Reporting
  • Introduction to Regular Expressions (RegEx)
  • Basic Regular Expressions
  • Exercise: Manipulate GA4 reports with RegEx
RegEx for Report Configuration
  • Combining characters
  • Exercise: Configure a GA4 custom channel grouping
  • Exercise: Filter your GA4 data
RegEx for Implementation
  • Capture groups
  • Exercises: Streamline a GTM set-up
  • Exercise: Build a RegEx lookup table
  • Exercise: Detect and redact data in GTM
RegEx for Analysis
  • String functions
  • Exercises: Create calculated fields in Looker Studio
  • Demo: RegEx for BigQuery

Upcoming courses

Fri, Jan 31 2025.Virtual Classroom
Regular Expressions for Marketers
R4,999 ex VAT
Thu, Apr 10 2025.Virtual Classroom
Regular Expressions for Marketers
R4,999 ex VAT
Thu, Jul 10 2025.Virtual Classroom
Regular Expressions for Marketers
R4,999 ex VAT
Thu, Oct 09 2025.Virtual Classroom
Regular Expressions for Marketers
R4,999 ex VAT
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