1/2 day course 
Supporting material 
Virtual, Private This half-day session will teach you how to set up Consent Mode within Google Tag Manager, integrate it with a consent management platform (CMP), and ensure that your Google Tags like Google Analytics 4 (GA4) and Google Ads respect user consent choices.
Throughout the workshop, our experienced instructors will walk you through real-world examples and best practices for controlling data collection while remaining compliant with privacy regulations.
In addition, we'll explore behavioural modelling—Google’s method for filling data gaps when user consent is not provided—and how you can set up enhanced pings to leverage this powerful feature. By the end of the session, you'll have a comprehensive understanding of how to maintain data accuracy and compliance with minimal impact on your marketing and analytics efforts.
Our Google Consent Mode course is available via virtual classroom, or as a private session that can be delivered virtually or at a location of your choice in South Africa.
Course overview
Who should attend:
This workshop is ideal for digital marketers, data analysts, compliance officers, web developers, and businesses looking for hands-on experience managing user consent and data collection in an increasingly privacy-focused environment. It's especially relevant for those already familiar with Google Tag Manager and Google Analytics 4, who need to incorporate Google Consent Mode into their set-up. If your organization needs to ensure that your tags adhere to privacy regulations while still capturing valuable insights, this course is for you.
What you'll learn:
By the end of this course, you will be able to:
- Understand how Google Consent Mode works and its impact on data collection
- Set up and configure Consent Mode using Google Tag Manager
- Integrate Google Consent Mode with your existing Consent Management Platform (CMP)
- Control and adjust Google Tags, such as GA4 and Google Ads, based on user consent
- Implement enhanced pings to enable behavioural modelling when consent is not granted
- Monitor and assess the performance of tags in a consent-first environment
- Comply with data privacy regulations while optimizing your data and marketing performance
Prerequisites
In order to get the most out of this session, you should have some experience using Google Tag Manager. You should be familiar with core GTM concepts such as tags, triggers, variables and the build - test - publish process within the platform.
Course agenda
- The privacy landscape today and tomorrow
- Google’s Privacy Sandbox
- Introduction to Consent Mode
- How to implement Consent Mode in Google Tag Manager
- Integrating Consent Mode with your Consent Management Platform (CMP)
- Step-by-step configuration of GA4 and Google Ads tags with Consent Mode
- How Consent Mode interacts with Google Tags based on user consent
- Adjusting tag behaviour for GA4, Google Ads, and other Google services
- Ensuring compliance with GDPR, CCPA, and other privacy regulations
- Introduction to enhanced pings: what they are and how they work
- Using enhanced pings for data-driven insights without full user consent
- Setting up enhanced pings in GTM to enable behavioural modelling