1 day course 
Supporting material 
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LinkedIn is home to over 800 million users; and it’s growing fast, with a new user signing up every two seconds.
On this one-day course, you’ll learn how to optimize your profile for discovery, build a content marketing strategy using LinkedIn’s key formats, and start developing your own tone of voice and thought leadership style.
The session is designed for anyone looking to use the platform to create engaging and educational content in order to reach new and existing customers, generating new leads and long-term business success. You’ll gain the confidence needed to become a thought leader and create compelling content designed to reach audiences that matter to you.
Our Employee Advocacy on LinkedIn course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in South Africa.
Course overview
Who should attend:
The course is ideal for business owners, sales and marketing teams, or anyone looking to grow their personal brand on LinkedIn.
What you'll learn:
By the end of this course, you will be able to:
- Optimize your profile so that it’s discoverable on LinkedIn
- Design a content marketing strategy using key features and formats on the platform
- Develop a tone of voice so that you can create compelling and relevant content
- Formulate your own thought leadership style
- Identify relevant audiences and measure success
Course agenda
- The strategic purpose of LinkedIn
- Key features and how to use them
- Audience usage (key stats)
- New features and updates
- Becoming a thought leader
- Building a personal brand vs. posting as brand
- Tone of voice best practice
- Adapting your profile for discovery
- Privacy and safety
- Dealing with negative comments
- What is content marketing and why is it important?
- Posting features (videos, articles, documents, etc)
- How to use Twitter to compliment your LinkedIn activity
- Best practice (formats, copy, frequency and hashtags)
- Building a sales funnel through your personal brand
- Engaging prospects best practice
- Setting objectives
- Tools for content planning
- Reactive vs. proactive posting (liking, commenting, sharing and hijacking the news agenda, business updates, general thought leadership)
- Measuring the success of your activity
- Case studies and best practices