1/2 day course 
Supporting material 
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Experimentation is a brilliant way to determine which new technologies work best for your brand. This lab will equip you and your team with image prompting skills to create effective visual media assets using the latest GenAI platforms.
We’ll start by demystifying the GenAI models used to create images, and will provide you with guidelines and techniques required to generate effective prompts. In the early stages of the session, you’ll learn to use a prompt template, optimize keyword selection, engage in conscious prompting, and come to understand the unique nuances of image prompting versus text prompting.
Once you’re ready to put that theory in the practice, we’ll spend the rest of the session running hands-on experiments in leading GenAI platforms like Dalle, Midjourney, Pencil, ChatGPT and Gemini. You’ll practice emotional branding, invoke lighting, composition, and style characteristics during image creation, and engage in visual storytelling.
You’ll also experiment creating images for social media and product placement ads, practice generating images that evoke specific emotions, and explore the use of leading GenAI platforms for ad creative exploration.
This AI Experiments in Image Prompting course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in South Africa.
Course overview
Who should attend:
This course is ideal for:
- Marketing managers
- Advertising creatives
- Content marketing specialists and brand specialists
- Social media managers
- Graphic designers and videographers
- Art directors
What you'll learn:
By the end of this course, you will be able to:
- Utilize GenAI models that are commonly used for image creation
- Describe how image and text prompting differ
- Craft creative image prompts using templates, keywords, and conscious (non-biased) prompting techniques
- Tell visual stories with emotions, references, and user intent
- Engineer prompts for specific styles, compositions or details
- Navigate ethical considerations in image prompting
- Utilize image prompting platforms for marketing and advertising content
Prerequisites
In order to get the most out of this course, you’ll need the knowledge and skills covered in our Prompt Engineering course - in which you’ll learn about and get hands-on experience in text prompting.
Course agenda
- Deciding to create new images or modify existing images with GenAI
- How image prompting is different from text prompting
- Best practices for image creation
- Leveraging a prompt template to shape your visual narrative
- Introduction to image generation tools/platforms
- The collaborative prompt technique
- Prompt creation for product photography
- Generating images that evoke emotions aligned to your brand
- Ad creative exploration with image prompts
Next Steps:
Consider taking the following courses to further your GenAI knowledge: