1 day course 
Supporting material 
Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
Master advanced Google Tag Manager techniques in this comprehensive, hands-on course.
Designed for professionals ready to take their tagging expertise to the next level, the session covers everything from creating and managing custom JS variables and custom HTML / tag templates to using GTM zones and environments for a precise publish/approval workflow across your organization.
By granting you access to a demo GTM container and site, we’ll provide you with hands-on experience auditing and governing an existing GTM set-up, an essential skill for anyone looking to apply the techniques they learn across their own containers. Each new technique and feature will be introduced with both theory and practical examples as we work to establish a sophisticated tagging set-up according to industry best-practices.
Our Advanced Google Tag Manager course is available via virtual classroom, or as a private session that can be delivered virtually or at a location of your choice in South Africa.
Looking to master the basics before tackling this advanced course? Check out our Google Tag Manager course first.
Course overview
Who should attend:
This course is ideal for experienced marketers, data analysts, web developers, and technical specialists who already have a foundational understanding of Google Tag Manager and are looking to deepen their expertise. It’s also highly relevant for teams managing complex tagging environments, those who work with large-scale websites, or organizations seeking advanced governance and compliance features.
What you'll learn:
By the end of this course, you will be able to:
- Audit, streamline and govern a GTM container according to industry best practices
- Use advanced workflow features like publish/approval permissions, zones and environments to ensure accuracy and security across tag deployments
- Build and manage custom HTML tags, JS variables and tag templates for greater flexibility
Prerequisites
In order to get the most out of this session, you should have some experience using Google Tag Manager. You should be familiar with core GTM concepts such as tags, triggers, variables and the build - test - publish process within the platform.
Course agenda
- Overview of GTM capabilities beyond the basics
- Benefits of advanced tagging strategies
- Introduction to our demo GTM container
- Tips & tricks for container maintenance
- The GTM API
- Trigger groups
- Tag sequencing and prioritization
- Custom JavaScript variables
- eCommerce dataLayer
- User-provided data
- Introduction to user permissions and publish workflows
- Setting up an approval processes
- Zones and Environments
- Versioning and rollback strategies for error prevention
- Custom HTML tags
- What are custom templates?
- Creating, managing, and utilizing custom templates
- Template testing and debugging best practices