Search Training Courses

This half-day workshop will help you to formulate the internal policies and ways of working that will underpin the success and resilience of your organization’s web analytics process.

Looking to become a Google Tag Manager pro? This course introduces advanced GTM techniques such as custom JS, HTML and tag templates, zones and environments, as well as container maintenance through hands-on exercises.

Supercharge your analytics tracking and reporting capabilities with our introduction to Regular Expressions (RegEx); a set of powerful programming tools for searching for complex patterns in your data within Google Analytics, GTM and beyond.

Looking to elevate your data storytelling and visualisation skills using the Google Stack? This one-day workshop will show you how to leverage Google's powerful suite of visualisation tools to transform your data into compelling stories that drive action.

Curious about how AI can enhance your use of Google Analytics 4? This half-day workshop introduces a wide offering of first and third-party AI tools for making the best of your GA4 data.

Learn everything you need to know about effectively implementing and managing a Google Consent Mode implementation on this half-day, expert-led workshop.

Looking to get started with Tableau for your data analytics reporting needs? This hands-on course will guide you through building a comprehensive ecommerce dashboard in Tableau.

Want to learn everything you need to know about GA4 implementation? Our course will teach you how to configure properties to enhance data collection and analysis for your website or app.

Looking for GA4 training to get you started using Google’s latest version of Analytics? This reporting-focused course will give you all the knowledge you need to analyze your data and generate insightful reports.

Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.

Want to master tag management and take control of your website’s data? With our Google Tag Manager course, you’ll learn to track user behavior, optimize performance, and streamline your marketing efforts.

Are you in control of your marketing tags? Our Google Tag Manager course will equip you with the knowledge and skills to simplify your tag implementation and management process.

Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Our Looker Studio (formerly Data Studio) course is just what you need.

Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.

Is your organization interested in utilizing event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns? Then this one-day Ads Data Hub course is for you.

Do you need to analyze large datasets? Our BigQuery course will give you an in-depth understanding of Google’s powerful data warehouse and enable you to turn your data into actionable business insights.

Demystify Adobe Analytics, boost your strategy, and achieve your online business goals by learning how to measure and report on your online data with this one-day introductory course.

Go from zero to hero in SQL with this two-day course, taught by former Google & Salesforce BI analysts in BigQuery. You’ll learn everything you need to know about automating and pulling data.

Want to start using AI to amplify the potential of your user research and design methodologies? This course will teach you how to harness the technology that’s changing the digital landscape.

How can you work smarter, not harder? Discover how generative AI empowers you to achieve more with less effort - and learn how to wield it to unleash your creativity and productivity.

Want to completely reimagine the way you build apps, learn to code with AI, and unlock endless possibilities? Take your first step into the future of application development with this two-day course.

Want to unlock your potential with Pencil? Whether you're a creative professional or just curious about generating standout copy and visuals, we’re here to equip you with all the skills you need to bring your ideas to life.

Want to gain hands-on experience with the Google Cloud tools your developers use? This half-day lab provides a deep-dive into some of these fundamental apps, helping you strengthen team communication and your chances for innovation.

Want to boost your AI coding skills? Built especially for marketers, our half-day lab will teach you how to get more hands-on with your code, helping you expand your innovations beyond basic tool features.

Want to streamline your data-collection processes by combining the power of AI with empathy-led interview techniques? This one-day, instructor-led course will show you everything you need to know to enhance your techniques.

GenAI is changing the world - but what exactly is it? In this half-day course, you’ll learn everything you need to know to start using this groundbreaking new technology.

Ever wondered how companies seem to know exactly what you want? The secret lies in machine learning. Delve into the world of AI and discover how it's transforming the marketing landscape.

Do you know how to prompt for your brand? It’s easy to slide into creative conformity if you’re not careful. Join us and learn how to craft prompts that produce impactful results.

Looking to upskill your brand with GenAI? Our half-day AI Experiments in Image Prompting lab will show you everything you need to know about using leading GenAI platforms to create captivating visual stories.

Ready to delve into the world of AI? Learn all about the fundamentals on this comprehensive course, and discover how this groundbreaking technology can be used to help your business flourish.

Do you want to start your journey toward becoming a certified AI practitioner? Learn how to develop and apply AI solutions to solve day-to-day business problems on this five-day course.

Are you new to the world of generative AI and do you want to learn how to master it to achieve business success? Demystify this rapidly growing type of artificial intelligence on our one-day course.

So you want to harness the power of AI - but do you know how to do so responsibly? Explore Google's recommended best practices for responsible AI usage across different areas of focus.

Are you and your marketing team unsure about what GenAI is and how to start using it to your advantage? Come along to our Bootcamp to lock down the fundamentals and choose what works best for you and your team.

GenAI is great, but what exactly is it? And how does it impact your marketing efforts? In this half-day course we’ll cover everything you need to consider before taking the step towards integration.

Want to put your GenAI ambitions in motion? This half-day workshop will help you ideate and build a list of opportunities for your business, and assess next steps for fully integrating AI within your organization.

Do you know how to select an LLM and get the most out of it? They’re no longer the sole domain of developers, so it’s time to roll up your sleeves and discover how you’ll choose an AI assistant to be your partner.

Looking to power GenAI tools with your own data? Outputs generated are only as good as the data you’ve powered the LLM with. View your data differently in this lab specializing in data for GenAI.

Want to integrate GenAI into your workplace, but not sure how to help your teams work effectively with it as your co-pilot? This lab will help you establish a common language and goals so that your team can meet the challenge.

Get the consistent output you’re looking for in less time by taking this one-day course, and learning everything you need to know about how to craft perfect prompts that align with your tasks and goals.