1 day 
Supporting material 
Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
Both business-to-consumer and business-to-business brands are increasingly using paid social to help them reach their target audience so that they can achieve their business and marketing objectives.
This one-day course will teach you how to start advertising on the four major social media platforms; Facebook, Instagram, Twitter and LinkedIn.
Led by one of our expert social media professionals, the session will help you get to grips with building target audiences on each platform. You’ll also discover which ad formats you should choose for success and discuss best practice around how to successfully structure and set up a campaign across each platform.
We'll look at how you can target and reach your audience using different data signals, and, by the end of the session, you’ll know step by step how to build an audience for success.
Our Social Media Advertising course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.
Course overview
Who should attend:
This course is ideal if you want to start learning how to use and set up your own social media advertising campaigns to market your business. It's aimed at business owners or professionals in a digital, marketing or PR role looking to understand the basics of social media advertising.
What you'll learn:
By the end of this course, you will be able to:
- Differentiate between organic and paid social
- Describe the role each platform plays and how it fits into the paid social landscape
- Construct an audience across social media platforms
- Explain which formats should be used for advertising objectives
- Design and set up a social media advertising campaign that is in line with industry best practice
Course agenda
- Current trends and innovations
- The paid social landscape
- The strategic role each platform plays
- Key consideration for planning paid campaigns
- Gathering data to inform your campaigns
- Different data types and data signals
- Audience consideration across different paid platforms
- Campaign structure of each social platform
- The importance of using campaign structure only
- Campaign set-up best practice
- The different types of social media ad formats
- How these can be used against specific objectives
- Case studies and best practice
- Social media metrics that matter
- Writing paid social media insights
