1/2 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Marketers are responsible for owning the brand. This means they need to use the best tools available to be able to position it effectively. GenAI, and especially Large Language Models, offer us powerful new ways to create.

Picking the right LLM to help you get more done requires knowing a bit about how LLMs work, what they’re good for, and how you can use it for your brand. This is fundamental to your success because not only will these tools allow you to get tasks accomplished more quickly, but your competitors will be using them as well.

In this half-day session, we'll look into the current and rapidly changing market of Large Language Models and why you’d choose one over another. We’ll then show you how to evaluate and improve the outputs you get from the models so you can choose the right one for your use case.

Now’s not the time to get left behind or to stick with subpar output. Make sure you keep owning your brand by learning how to use these tools effectively.

This Selecting an LLM for Your Use Case course is available via Virtual Classroom. It can also be run as a private training session that can be delivered via Virtual Classroom, or at a location of your choice in the US.

Course overview

Who should attend:

This course is ideal for team leaders, SMB owners performing their own marketing, senior marketing professionals, IT staff, business users, and senior business leaders, such as those working in sales.

What you'll learn:

By the end of this course, you should be able to:

Describe the main differences between common LLMs
Select an LLM for your needs
Evaluate new LLMs as they emerge
Build tools with your selected LLM
Improve the outputs from your selected LLM

Prerequisites

In order to get the most out of this session, you'll need the knowledge and skills covered in our GenAI for Marketers: Fundamentals course.

Course agenda

Introduction to LLMs

What is a Large Language Model?
Recognize the benefits of LLMs
Survey LLM creators
Survey current LLMs

Exploring LLM performance

Problems LLMs can solve
Building LLM tools to solve problems
Refining LLM tools
Prompt engineering examples

Choosing an LLM

Model benchmarks
Testing models
Keeping up with LLM changes

Next Steps:

Consider taking the following courses to further your GenAI knowledge:

Selecting an LLM for Your Use Case

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