1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Pencil is revolutionising the way ads and creative content come to life, and can empower you to transform your ideas into impactful visuals and copy in minutes.

The game-changing platform enables you to tap into your creativity effortlessly and produce high-quality, brand-safe content quickly and effectively. Once your brand is set up, you’ll have the power to generate everything from catchy taglines and engaging blog posts to polished static images and dynamic video ads.

We'll guide you through the essentials of crafting effective prompts, leveraging the platform's suite of tools, and using templates to maintain brand consistency across campaigns or produce high-quality ads at scale. We'll also help you navigate the unique challenges of working with generative tools, ensuring you maximise Pencil’s potential while avoiding common pitfalls.

Our Pencil for Creatives course is available as a private training session that can be delivered virtually or in person at a location of your choice in the US or globally.

Course overview

Who should attend:

This course is perfect for:

Anyone responsible for creating images and copy for ads, such as graphic designers, artists or marketing managers
Anyone interested in learning how to navigate Pencil, and how to prompt in the right way to generate everything their brand needs in its ads

What you'll learn:

By the end of this course, you will be able to:

Describe why Pencil is beneficial to your brand
Use the Insights template in Pencil to produce a set of targeted cultural insights
Generate audiences and use these to support engineering of image prompts
Produce copy in multiple languages for your ads
Build templates ready for use
Generate and adjust images to suit your campaign
Navigate prediction scores

Prerequisites

To take this course, you must have access to Pencil Pro, which requires an additional fee. Please ask our sales team for more details on this.

Course agenda

Module 1: Pencil Overview

Module 2: Core Set-up

Module 3: Template Creation

Module 4: Craft Your Approach Using Insights

Module 5: Prompting Copy in Multiple Languages

Module 6: Prompt & Refine Creative Assets

Module 7: Expand & Vary Your Feed

Module 8: Optimise with Predictions & Measure Success

Next Steps:

Want to know more about how Generative AI is changing the world? Check out our GenAI Fundamentals course.

Pencil for Creatives

Course Credits