1 day course 
Supporting material 
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In today’s digital age, social media platforms have become vital tools for businesses to connect with their audiences and boost their brands. Effective social media content creation and production lie at the core of any successful marketing strategy.
This one day workshop, delivered in-person or online, offers a comprehensive learning experience for marketers and content creators. Whatever your level of experience, this course will equip you with skills to create engaging and effective social media content across platforms like TikTok, Instagram, Facebook, and LinkedIn.
Our Mastering Social Media Content Creation course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the US.
Course overview
Who should attend:
This course is suitable for anyone looking for a content creation course for social media - including agency professionals, small business owners, content creators, social media managers.
What you'll learn:
By the end of this course, you will be able to:
- Understand the importance of social content
- Identify the principles of effective social media storytelling
- Recognize the key components of high-quality content, including visuals, captions and hashtags
- Create visually appealing assets
- Develop strategies for engaging with your audience through comments, messages and conversations
- Explore content scheduling tools
- Understand copyright, trademark and privacy issues in social content creation
- Interpret key performance indicators (KPIs) to optimise content strategy
Course agenda
- The importance of effective social media content
- What makes one platform different from the other?
- Who should I be targeting and with what content?
- How do I start to content plan?
- Gather historic data to inform your plan
- Defining your brand voice, tone and and style
- Exploring the content mix of promotional, educational and entertaining content
- Creating a content calendar
- The power of visual content: images, infographics, videos and memes
- Introduction to user-friendly design tools and apps
- Tips for creating aesthetically pleasing and attention-grabbing visuals
- How to optimize your visual content for different platforms
- Exploring the art of storytelling
- Writing attention-grabbing headlines and captions
- Using emojis, hashtags and keywords effectively
- Crafting engaging long-form content
- The power of user-generated content
- Understanding the importance of video content
- Exploring the different types of video content
- Basics of video shooting for social media
- Editing essentials using user-friendly tools
- Understanding the key metrics to track
- A / B testing: experimenting with different content variations
- Interpreting data to identify successful content and areas for improvement
- Tools to help measure success
Next Steps:
If you’re ready to boost your sales through social media, explore our Social Media Advertising or Social Commerce courses. Alternatively you can view our full range of social media marketing courses here.
