1 day 
Supporting material 
Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
On this one-day course we'll explore Facebook, Instagram, Twitter, LinkedIn, Snapchat and Tik Tok, helping you get to grips with the latest platform trends and updates.
Led by one of our expert social media professionals, this course takes an engaging, hands-on, interactive approach to learning. Throughout the day we will navigate through key social media platforms, showing you best practices to get you set up and using them for business.
We’ll cover everything from hashtag utilization to creating interactive content, so you’ll leave feeling confident in how to use each platform to engage audiences and build communities.
If you’re already using social media for online marketing and you’re looking for something a little more advanced, you might want to check out our Social Media Strategy course.
Our Introduction to Social Media course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.
Course overview
Who should attend:
This course is ideal if you want to learn how to use social media for business. You might be a professional in a digital, marketing or PR role who wants to learn best practices, or currently not doing any social media activity.
What you'll learn:
By the end of this course, you will be able to:
- Differentiate between organic and paid social media
- Identify the changing social media landscape, including platform priorities
- Explain why and how a business can use social media
- Understand how to use social media for business
- Apply techniques to protect your business on social media
Course agenda
- Why people use social media
- The difference between paid, owned and earned social media
- Current social media trends and innovations
- The role of each platform and key audiences
- The role social media plays in a business
- How to use each of the key platforms
- We will explore the following tactics to engage, inform, educate and entertain audiences: community building, broadcasting and building immersive experiences
- Creating a social media policy
- Risk management
- Setting up a crisis response plan
- Dealing with negative comments
