1 day course 
Supporting material 
Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
Get hands-on with this GA4 course and learn to unlock the data that drives your business forward. You'll master the reporting and analysis tools of Google Analytics 4, gaining the skills to track your website and app performance and make data-backed decisions that deliver real results. Our instructors bring years of experience helping real businesses transform raw data into actionable insights.
During the course, we’ll take you through the theoretical aspects of the GA4 platform, including how data is collected and structured. We’ll then review the key pre-configured reports, rounding off with a dive into Explore – GA4’s exciting custom reporting tool. By the end of the training, you’ll have the knowledge to immediately start taking advantage of the platform to generate meaningful reports and insights.
Our Introduction to Google Analytics 4 Reporting course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.
Although this course focuses on GA4's reporting features we also offer a Google Analytics 4: Implementation & Configuration course that provides an in-depth exploration of the set-up and the implementation process.
Course overview
Who should attend:
This GA4 course serves as an introduction to using the platform’s reports, so is a good starting point if you have limited or no prior experience using Google Analytics 4, or if you have been using an older version of the platform and need to move to using GA4. Regular attendees include digital marketers, e-commerce managers, business owners, data analysts and web analytics professionals.
What you'll learn:
By the end of this course, you will be able to:
- Understand the basic building blocks of analytics data and GA4’s capabilities
- Learn the key dimensions and metrics available in the platform and what data they contain
- Utilize GA4’s range pre-built Life cycle and User reports to understand traffic acquisition, user engagement and e-commerce conversions
- Derive actionable insights about your users, marketing, and user experience
- Dig even deeper into your web and app data by building custom reports in GA4s Explore reporting feature
Course agenda
- Analytics fundamentals and framework
- Data collection and the GA4 data model
- Reporting fundamentals: using dimensions and metrics
- Defining the key metrics in GA4
- Objective-setting and constructing an analytics measurement plan
- Navigating the GA4 user interface
- Reports workspace functionality and using comparisons
- Acquisition reporting fundamentals
- How to tag marketing campaigns in GA4
- Engagement reporting fundamentals
- Analyzing page and event performance
- Monetisation reporting fundamentals
- Demographic and tech reporting fundamentals
- Key dimension recap
- Using the free-form technique to construct custom tables
- Funnel Exploration fundamentals
- Hands-on Explore exercises
Next Steps:
A great next step to this course would be to take our one-day Google Analytics 4: Advanced Analysis course, which delves into more advanced reporting techniques in the platform to help you make the most of your analytics data. Discover all of our GA4 options here.
