1/2 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Benefit from our expert-led Analytics Governance Workshop, designed for data management professionals and decision-makers seeking to optimize the use of analytics tools and processes within their organisations.

This workshop is suitable for individuals closely involved in data management, those responsible for analytics tools and processes within their organization, or teams uncertain about assigning administrative roles for their analytics tools.

By the end of this session, you’ll have gained practical strategies to effectively govern analytics tools and processes while ensuring compliance with data protection policies. You’ll also have a clear understanding of how to optimize organizational resources for improved analytics outcomes.

Our Analytics Governance Workshop is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the US.

Course overview

Who should attend:

This workshop is perfect for individuals who are deeply engaged in data management and data maturity, or have internal responsibility for the analytics tools and processes utilised within their organization. You and your team might be key decision-makers, data protection officers, or information security officers.

What you'll learn:

By the end of this course, you will be able to:

Understand the importance of ongoing, collaborative governance of your analytics tools
Use the governance features available within GMP (specifically focused on Google Analytics and Google Tag Manager) to manage user access at scale and with the appropriate levels of access
Optimize the size and content of Google Tag Manager containers to minimize data leakage and impact on site speed
Develop a change management process to best manage Google Tag Manager updates, particularly when multiple teams are involved

Course agenda

Introduction to Analytics Governance

Defining analytics governance
Importance of analytics governance

The Key to Successful Analytics Governance

Developing an analytics governance strategy
Tips for getting buy-in and collaboration
Hands-on exercise: Draft strategy document

GMP Governance Features

User access controls
Alerting
Change logs

Principles of GTM Container Optimisation

GTM-specific governance features
Alignment with wider governance strategy
Hands-on exercise: develop your own GTM change management process