1/2 day course 
Supporting material 
Private Course Credits
Select the pre-paid training investment that’s right for you and help your money stretch a little further with our course credits.
Discover the advanced AI features within Google Analytics 4 in this course, designed to transform how you interact with your analytics data.
During the session you’ll learn about and practice using features such as natural-language search, predictive metrics and audiences, and automatic insight generation. You’ll also learn to make use of the wide array of third party AI solutions available for interpreting and interacting with your analytics data.
Our expert instructors will guide you through AI-powered capabilities that enhance your ability to understand user behaviour, identify trends, and predict future outcomes.
Whether you’re looking to refine your data strategy or take your reporting to the next level, this workshop offers actionable insights to help you harness AI tools for Analytics.
Our AI for Analytics: GA4's Artificial Intelligence Capabilities course is available as a private training session that can be delivered at a location of your choice across the US, globally or online.
Course overview
Who should attend:
This workshop is ideal for digital marketers, analysts, data scientists, and business intelligence professionals with any level of experience with Google Analytics. If you're responsible for driving data-driven decisions in your organization, this course is for you.
What you'll learn:
By the end of this course, you will be able to:
- Understand the fundamentals of AI and how it enhances data analysis for platforms like GA4
- Use tools like natural language search, anomaly and trend detection and Intelligent Insights to quickly identify key trends and anomalies
- Understand the different ways GA4 models attribution, acquisition behaviour and user data to better represent your user journeys
- Leverage predictive metrics and audiences to target users based off of likely future behaviour
Course agenda
- Why AI is crucial for modern analytics and decision-making
- Overview of GA4’s AI capabilities
- Core concepts and terminology
- Natural language search
- Anomaly and trend detection in GA4
- Exercise: Creating custom intelligent insights
- Conversion / Key event modelling in GA4
- Behaviour modelling and Consent Mode in GA4
- Data-driven Attribution
- Predictive Metrics in GA4
- Exercise: Analyse user behaviour by predictive metrics
- Exercise: Build predictive audiences for targeted marketing campaigns