Social Media Academy
Whether you’re a small business or a larger enterprise, our scalable Social Media Academy can be fully customised to meet your needs, helping pave the way for your organisation’s success.
This programme is aimed at organisations of any size that want to achieve success by boosting their social media strategy. Your organisation may even have employees who are at different career stages, ability levels or even located in different geographical regions.
It’s also perfect for PR professionals and anyone working in social media or digital marketing.
Learners will leave with the fundamental skills relating to social media marketing for business. They'll be given the tools to facilitate conversations with agencies and teams, and learn best practices for social media marketing.
- Use each social media platform to reach audiences
- Develop a robust, full-funnel social media plan using research technologies
- Build creative content experiences for audiences
- Execute paid, owned and earned campaigns
- Make recommendations on how paid ties into your organisation's broader plan
- Build a full-funnel measurement solution to report on social media activity
Your customised Social Media Academy programme will be led by a host of award-winning practitioners who are perfectly placed to teach your employees fundamental digital marketing skills and support them in developing their own social media plan.
The sessions will walk delegates through how to use the key social media platforms, exploring the tools and formats that make each of them unique and how they can use them to create engaging content that audiences will react to.
If you’re looking to get your team certified, we can adjust your tailor-made curriculum to align with platform certifications such as Meta Blueprint and LinkedIn.
