Google Marketing Platform courses

Start your digital transformation journey today with our range of Google Marketing Platform training courses.

Campaign Manager 360 Fundamentals

Virtual/Private/Classroom

Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating this management system and all of its features on our one-day course.

£599 ex VAT

Campaign Manager 360 Best Practices

Virtual/Private/Classroom

Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.

£599 ex VAT

Display & Video 360 Fundamentals

Virtual/Private/Classroom

Looking to start using Display & Video 360 but have no idea where to begin? Our one-day course focuses on helping you master the fundamentals of this collaborative digital marketing tool.

£599 ex VAT

YouTube Buying in Display & Video 360

Virtual/Private/Classroom

Want to find out how to use YouTube to help your business succeed? Learn how to buy advertising programmatically, optimise campaigns and measure performance via Display & Video 360 on this one-day course.

£599 ex VAT

Data, Audience and Activation Strategy in Display & Video 360

Virtual/Private/Classroom

Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalised user experience on this one-day course.

£599 ex VAT

Managing Programmatic Deals in Display & Video 360

Virtual/Private/Classroom

Not sure where to start when it comes to learning about Display & Video 360’s marketplace? Learn how to enhance programmatic media investments by managing deals through the platform on this course.

£599 ex VAT

Google Analytics 4: Implementation & Configuration

Virtual/Private/Classroom

Want to learn everything you need to know about GA4 implementation? Our course will teach you how to configure properties to enhance data collection and analysis for your website or app.

£499 ex VAT

Google Analytics 4: Advanced Analysis

Virtual/Private/Classroom

Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.

£499 ex VAT

Google Marketing Platform Principles

Virtual/Private/Classroom

Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for you and your business.

£599 ex VAT

Technology Implementation in CM360, DV360 and SA360

Virtual/Private/Classroom

Looking to solidify your knowledge of the Google Marketing Platform stack? Learn how to action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360 on this course.

£599 ex VAT

Studio Fundamentals

PRIVATE COURSE ONLY

Master the elements that make up the Studio platform - including Rich Media, Dynamic Creative Optimisation and Data-driven Creatives - so that you can start to deliver complex, high-impact designs.

Google Web Designer

Virtual/Private/Classroom

Want to be at the cutting edge of the programme Google has developed to create high-quality and complex rich media ads? Then our Google Web Designer course is the perfect place to start.

£599 ex VAT

Search Ads 360: Fundamentals

Virtual/Private/Classroom

This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality, so that you can master the art of campaign management.

£599 ex VAT

User Experience courses

Gain the practical skills and learn insider UX design tips to help make your website as seamless and user-friendly as possible.

Cross-functional Customer Journey Mapping

PRIVATE COURSE ONLY

Looking to better align your teams and build a unified understanding of customer behaviour? Lean how customer journey mapping can foster a shared vision within your organisation on this one-day course.

Leveraging AI in User Research & Design

PRIVATE COURSE ONLY

Want to start using AI to amplify the potential of your user research and design methodologies? This course will teach you how to harness the technology that’s changing the digital landscape.

Sailing the Waves of Uncertainty in Design & Tech

PRIVATE COURSE ONLY

Are you trying forge your professional path, but feeling overwhelmed by the changes impacting the design and tech world? This course will give you the confidence - and the power - to successfully navigate the transforming digital landscape.

User Experience (UX)

Virtual/Private/Classroom

Want to understand the key aspects of User Experience - and keep your customers happy? Our one-day training course covers everything from research and strategy to desktop and mobile UX best practice.

£499 ex VAT

User & Stakeholder Interviews Using Human Empathy & AI

PRIVATE COURSE ONLY

Want to streamline your data-collection processes by combining the power of AI with empathy-led interview techniques? This one-day, instructor-led course will show you everything you need to know to enhance your techniques.