Google Marketing Platform courses
Start your digital transformation journey today with our range of Google Marketing Platform training courses.
Campaign Manager 360 Fundamentals
Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating this management system and all of its features on our one-day course.
Campaign Manager 360 Best Practices
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.
Display & Video 360 Fundamentals
Looking to start using Display & Video 360 but have no idea where to begin? Our one-day course focuses on helping you master the fundamentals of this collaborative digital marketing tool.
YouTube Buying in Display & Video 360
Want to find out how to use YouTube to help your business succeed? Learn how to buy advertising programmatically, optimise campaigns and measure performance via Display & Video 360 on this one-day course.
Data, Audience and Activation Strategy in Display & Video 360
Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalised user experience on this one-day course.
Managing Programmatic Deals in Display & Video 360
Not sure where to start when it comes to learning about Display & Video 360’s marketplace? Learn how to enhance programmatic media investments by managing deals through the platform on this course.
Google Analytics 4: Implementation & Configuration
Want to learn everything you need to know about GA4 implementation? Our course will teach you how to configure properties to enhance data collection and analysis for your website or app.
Google Analytics 4: Advanced Analysis
Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.
Google Marketing Platform Principles
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for you and your business.
Technology Implementation in CM360, DV360 and SA360
Looking to solidify your knowledge of the Google Marketing Platform stack? Learn how to action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360 on this course.
Studio Fundamentals
Master the elements that make up the Studio platform - including Rich Media, Dynamic Creative Optimisation and Data-driven Creatives - so that you can start to deliver complex, high-impact designs.
Google Web Designer
Want to be at the cutting edge of the programme Google has developed to create high-quality and complex rich media ads? Then our Google Web Designer course is the perfect place to start.
Search Ads 360: Fundamentals
This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality, so that you can master the art of campaign management.
User Experience courses
Gain the practical skills and learn insider UX design tips to help make your website as seamless and user-friendly as possible.
Cross-functional Customer Journey Mapping
Looking to better align your teams and build a unified understanding of customer behaviour? Lean how customer journey mapping can foster a shared vision within your organisation on this one-day course.
Leveraging AI in User Research & Design
Want to start using AI to amplify the potential of your user research and design methodologies? This course will teach you how to harness the technology that’s changing the digital landscape.
Sailing the Waves of Uncertainty in Design & Tech
Are you trying forge your professional path, but feeling overwhelmed by the changes impacting the design and tech world? This course will give you the confidence - and the power - to successfully navigate the transforming digital landscape.
User Experience (UX)
Want to understand the key aspects of User Experience - and keep your customers happy? Our one-day training course covers everything from research and strategy to desktop and mobile UX best practice.
User & Stakeholder Interviews Using Human Empathy & AI
Want to streamline your data-collection processes by combining the power of AI with empathy-led interview techniques? This one-day, instructor-led course will show you everything you need to know to enhance your techniques.