Analytics & Optimisation courses
We offer a full range of multi-platform analytics and optimisation courses that have been created by our in-house experts.
Analytics Governance Workshop
This half-day workshop will help you to formulate the internal policies and ways of working that will underpin the success and resilience of your organisation’s web analytics process.
Advanced Google Tag Manager
Looking to become a Google Tag Manager pro? This course introduces advanced GTM techniques such as custom JS, HTML and tag templates, zones and environments, as well as container maintenance through hands-on exercises.
Regular Expressions for Marketers
Supercharge your analytics tracking and reporting capabilities with our introduction to Regular Expressions (RegEx); a set of powerful programming tools for searching for complex patterns in your data within Google Analytics, GTM and beyond.
Data Storytelling: Visualising your Analytics Data
Looking to elevate your data storytelling and visualisation skills using the Google Stack? This one-day workshop will show you how to leverage Google's powerful suite of visualisation tools to transform your data into compelling stories that drive action.
AI for Analytics: GA4's Artificial Intelligence Capabilities
Curious about how AI can enhance your use of Google Analytics 4? This half-day workshop introduces a wide offering of first and third-party AI tools for making the best of your GA4 data.
Google Consent Mode
Learn everything you need to know about effectively implementing and managing a Google Consent Mode implementation on this half-day, expert-led workshop.
Tableau for Analytics Reporting
Looking to get started with Tableau for your data analytics reporting needs? This hands-on course will guide you through building a comprehensive ecommerce dashboard in Tableau.
Google Analytics 4: Implementation & Configuration
Want to learn everything you need to know about GA4 implementation? Our course will teach you how to configure properties to enhance data collection and analysis for your website or app.
Introduction to Google Analytics 4 Reporting
Looking for GA4 training to get you started using Google’s latest version of Analytics? This reporting-focused course will give you all the knowledge you need to analyse your data and generate insightful reports.
Google Analytics 4: Advanced Analysis
Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.
Adobe Analytics
Demystify Adobe Analytics, boost your strategy, and achieve your online business goals by learning how to measure and report on your online data with this one-day introductory course.
Google Tag Manager
Want to master tag management and take control of your website’s data? With our Google Tag Manager course, you’ll learn to track user behaviour, optimise performance, and streamline your marketing efforts.
Server-side Tagging with Google Tag Manager
Are you in control of your marketing tags? Our Google Tag Manager course will equip you with the knowledge and skills to simplify your tag implementation and management process.
Looker Studio (formerly Data Studio)
Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Our Looker Studio (formerly Data Studio) course is just what you need.
Conversion Optimisation
Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.
Ads Data Hub
Is your organisation interested in utilising event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns? Then this one-day Ads Data Hub course is for you.
Getting Started with Google BigQuery
Do you need to analyse large datasets? Our BigQuery course will give you an in-depth understanding of Google’s powerful data warehouse and enable you to turn your data into actionable business insights.
Privacy Workshop
This half-day workshop will help you identify specific steps you can take to increase your privacy-readiness by guiding you through the process of creating a bespoke privacy roadmap, along with a clear plan to action it.
Data Activation Workshop
This half-day workshop gives you the opportunity to reflect on your organisation’s current approach to first-party data, and identifies critical areas to focus on for short and long-term development.
Fundamentals of SQL for Analysts
Go from zero to hero in SQL with this two-day course, taught by former Google & Salesforce BI analysts in BigQuery. You’ll learn everything you need to know about automating and pulling data.
Social Media Marketing courses
Explore our social media overview courses, or delve into anything from Meta to TikTok with our platform-specific training.
Creating Effective Video Adverts for YouTube
Are you looking to deliver effective YouTube advertising campaigns? This YouTube Ads course delivers the creative strategies you’ll need to create high-performing video ads that drive results, whatever your goals.
Mastering Social Media Content Creation
Ready to up your social media content game? Our one-day social media content creation course equips you with essential skills to craft impactful content across a variety of social platforms.
Introduction to Social Media
Social Media is a key communication tool for today's digital marketers. Our Introduction to Social Media course will help grow your confidence in understanding and using social media platforms for business.
Social Media Strategy
Looking to enhance your social media strategy but unsure where to start? On our 1-day course, you’ll learn how to craft a powerful social media plan that drives impact and ensures your campaigns succeed.
Social Media Advertising
Want to learn how to advertise on the social media platforms your target audience spend most of their time on? This one-day course will help you develop solid strategies in order to reach the right people.
Social Media Measurement
Discover why social media measurement is essential for social media marketing and develop your Google Analytics 4 skills so that you can fully understand site performance, setting your brand up for success.
Social Commerce
Want to learn how to set shopping across Meta and TikTok? Our Social Commerce course will help you master best practice to market shoppable products via organic, paid and creator strategies.
Introduction to Facebook Advertising
Want to scale your business, choose the right advertising objectives, and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.
Facebook Advanced: Media Planning
Want to learn how to improve your existing Facebook Advertising campaigns? Our course will teach you how to gather data and improve your campaign strategy to meet business goals.
Facebook Advanced: Media Buying
Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and optimise your Facebook Advertising campaigns.
Facebook Tracking & Measurement
Want to master paid strategies for Facebook and Instagram? Learn how to set up and track your campaigns using data, insights and measurement to make informed digital marketing decisions.
LinkedIn Marketing
Want to find and reach your target audience on LinkedIn? Learn how to create thumb-stopping content and build, execute and optimise ads in LinkedIn Campaign Manager on this one-day course.
Employee Advocacy on LinkedIn
Want to develop your personal brand? Learn how to make a name for yourself on LinkedIn through your own profile, and achieve success for both you and the business that you work for.
TikTok Marketing
Ready to unlock the power of TikTok for your brand? Our TikTok Marketing course will equip you with strategies to expand your audience, boost engagement, and turn viral moments into lasting success on the world’s fastest-growing platform.
Pinterest Marketing
Want to learn how to plan and implement successful campaigns across Pinterest? This one-day course will help you build a robust strategy, helping you drive meaningful actions on your Pinterest page and across your website.
Content & Influencer Marketing
Interested in learning how to produce high-quality content that successfully attracts and retains customers? Master all the skills you need to do this on our one-day Content & Influencer Marketing course.