Google Marketing Platform courses
Start your digital transformation journey today with our range of Google Marketing Platform training courses.
Campaign Manager 360 Fundamentals
Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating this management system and all of its features on our one-day course.
Campaign Manager 360 Best Practices
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.
Display & Video 360 Fundamentals
Looking to start using Display & Video 360 but have no idea where to begin? Our one-day course focuses on helping you master the fundamentals of this collaborative digital marketing tool.
YouTube Buying in Display & Video 360
Want to find out how to use YouTube to help your business succeed? Learn how to buy advertising programmatically, optimise campaigns and measure performance via Display & Video 360 on this one-day course.
Data, Audience and Activation Strategy in Display & Video 360
Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalised user experience on this one-day course.
Managing Programmatic Deals in Display & Video 360
Not sure where to start when it comes to learning about Display & Video 360’s marketplace? Learn how to enhance programmatic media investments by managing deals through the platform on this course.
Google Analytics 4: Implementation & Configuration
Want to learn everything you need to know about GA4 implementation? Our course will teach you how to configure properties to enhance data collection and analysis for your website or app.
Google Analytics 4: Advanced Analysis
Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.
Google Marketing Platform Principles
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for you and your business.
Technology Implementation in CM360, DV360 and SA360
Looking to solidify your knowledge of the Google Marketing Platform stack? Learn how to action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360 on this course.
Studio Fundamentals
Master the elements that make up the Studio platform - including Rich Media, Dynamic Creative Optimisation and Data-driven Creatives - so that you can start to deliver complex, high-impact designs.
Google Web Designer
Want to be at the cutting edge of the programme Google has developed to create high-quality and complex rich media ads? Then our Google Web Designer course is the perfect place to start.
Search Ads 360: Fundamentals
This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality, so that you can master the art of campaign management.
PPC & Paid Media courses
Our range of paid media and PPC courses cover a range of digital marketing platforms and advertising channels, including search, display, YouTube, Amazon and connected TV.
Amazon Advertising & Marketing
Want to improve your advertising and marketing on the World’s largest ecommerce platform? Learn how to get your products found with our Amazon advertising training.
Google Ads Search: Fundamentals
Looking to sharpen your paid search skills? Our Google Ads fundamentals course is your perfect starting point. Delivered online, in London, or from any UK/global location.
Google Ads Search: AI Powered Performance
Unleash the power of Google’s AI tools on your Search campaigns! Our brand new AI Powered Performance course dives into the rapidly evolving Google Ads, helping you demystify the AI powered marketing platform it has now become.
Google Ads: Shopping
Want to ensure your best-selling products appear on the first page of the shopping results? Our shopping specialists can help you achieve that on our Google Ads: Shopping training course.
Google Ads: YouTube
Want to use YouTube to your advantage, but not sure where to start? Gain an introduction to the fundamental features and benefits of YouTube video advertising within Google Ads on this one-day course.
User Experience courses
Gain the practical skills and learn insider UX design tips to help make your website as seamless and user-friendly as possible.
Cross-functional Customer Journey Mapping
Looking to better align your teams and build a unified understanding of customer behaviour? Lean how customer journey mapping can foster a shared vision within your organisation on this one-day course.
Leveraging AI in User Research & Design
Want to start using AI to amplify the potential of your user research and design methodologies? This course will teach you how to harness the technology that’s changing the digital landscape.
Sailing the Waves of Uncertainty in Design & Tech
Are you trying forge your professional path, but feeling overwhelmed by the changes impacting the design and tech world? This course will give you the confidence - and the power - to successfully navigate the transforming digital landscape.
User Experience (UX)
Want to understand the key aspects of User Experience - and keep your customers happy? Our one-day training course covers everything from research and strategy to desktop and mobile UX best practice.
User & Stakeholder Interviews Using Human Empathy & AI
Want to streamline your data-collection processes by combining the power of AI with empathy-led interview techniques? This one-day, instructor-led course will show you everything you need to know to enhance your techniques.
Artificial Intelligence courses
Explore our AI courses designed to equip you with essential skills across a range of topics, including generative AI, AI for marketers, coding, and prompt engineering.
GenAI Fundamentals
GenAI is changing the world - but what exactly is it? In this half-day course, you’ll learn everything you need to know to start using this groundbreaking new technology.
User & Stakeholder Interviews Using Human Empathy & AI
Want to streamline your data-collection processes by combining the power of AI with empathy-led interview techniques? This one-day, instructor-led course will show you everything you need to know to enhance your techniques.
Leveraging AI in User Research & Design
Want to start using AI to amplify the potential of your user research and design methodologies? This course will teach you how to harness the technology that’s changing the digital landscape.
Gemini for Workspace
How can you work smarter, not harder? Discover how generative AI empowers you to achieve more with less effort - and learn how to wield it to unleash your creativity and productivity.
Generative AI for Application Developers
Want to completely reimagine the way you build apps, learn to code with AI, and unlock endless possibilities? Take your first step into the future of application development with this two-day course.
Pencil for Creatives
Want to unlock your potential with Pencil? Whether you're a creative professional or just curious about generating standout copy and visuals, we’re here to equip you with all the skills you need to bring your ideas to life.
Getting Started with Gen AI Images: ChatGPT & MidJourney Essentials
Master the art of generating consistent, high-quality images using Gen AI in this beginner-friendly course, and gain practical skills in MidJourney and ChatGPT.
Mastering Image Generation in MidJourney & ChatGPT
Want to go beyond the basics of AI image creation? This intermediate course equips you with in-depth knowledge and skills to refine your Gen AI image outputs, make LLMs work together, and utilise advanced prompt engineering techniques.
Getting Started with Gen AI Video: MidJourney & Runway Essentials
Learn how to create consistent, high-quality videos using Gen AI in this beginner-friendly course, and gain practical skills in leading video LLMs like Runway.
Mastering Gen AI Video Using MidJourney & Runway
Master high-quality video generation with Gen AI in this intermediate course, and learn everything you need to know about advanced prompting, camera control, and multi-LLM workflows.
Getting Started with Gen AI Content Creation: ChatGPT, MidJourney & Runway Essentials
Discover the potential of Gen AI across text, imagery, and video in this beginner-friendly course, where you'll receive step-by-step guidance from expert instructors.
Advanced Gen AI Content Creation: ChatGPT, MidJourney & Runway
Already familiar with Gen AI and want to level up across text, image and video generation? Master advanced prompting techniques, practical strategies and workflows to make different AI models work together on this course.
Getting Started with ChatGPT
New to ChatGPT? Learn the essentials in this beginner-friendly course and start generating text and images with AI.
Getting Started with MidJourney
New to MidJourney? This beginner-friendly course will guide you through the core techniques and controls needed to confidently create high-quality AI-generated images tailored to your goals and creative vision.
Getting Started with Runway
New to Runway? This beginner-friendly course will walk you through the essentials of AI video generation, giving you the techniques and tools to create compelling, high-quality video content with confidence.
Introduction to Responsible AI in Practice
So you want to harness the power of AI - but do you know how to do so responsibly? Explore Google's recommended best practices for responsible AI usage across different areas of focus.
GenAI for Marketers: Fundamentals
GenAI is great, but what exactly is it? And how does it impact your marketing efforts? In this half-day course we’ll cover everything you need to consider before taking the step towards integration.