Analytics & Optimisation courses

We offer a full range of multi-platform analytics and optimisation courses that have been created by our in-house experts.

Analytics Governance Workshop

PRIVATE COURSE ONLY

This half-day workshop will help you to formulate the internal policies and ways of working that will underpin the success and resilience of your organisation’s web analytics process.

Advanced Google Tag Manager

Virtual/Private/Classroom

Looking to become a Google Tag Manager pro? This course introduces advanced GTM techniques such as custom JS, HTML and tag templates, zones and environments, as well as container maintenance through hands-on exercises.

£499 ex VAT

Regular Expressions for Marketers

Virtual/Private/Classroom

Supercharge your analytics tracking and reporting capabilities with our introduction to Regular Expressions (RegEx); a set of powerful programming tools for searching for complex patterns in your data within Google Analytics, GTM and beyond.

£499 ex VAT

Data Storytelling: Visualising your Analytics Data

Virtual/Private/Classroom

Looking to elevate your data storytelling and visualisation skills using the Google Stack? This one-day workshop will show you how to leverage Google's powerful suite of visualisation tools to transform your data into compelling stories that drive action.

£499 ex VAT

AI for Analytics: GA4's Artificial Intelligence Capabilities

Virtual/Private/Classroom

Curious about how AI can enhance your use of Google Analytics 4? This half-day workshop introduces a wide offering of first and third-party AI tools for making the best of your GA4 data.

£499 ex VAT

Google Consent Mode

Virtual/Private/Classroom

Learn everything you need to know about effectively implementing and managing a Google Consent Mode implementation on this half-day, expert-led workshop.

£499 ex VAT

Tableau for Analytics Reporting

Virtual/Private/Classroom

Looking to get started with Tableau for your data analytics reporting needs? This hands-on course will guide you through building a comprehensive ecommerce dashboard in Tableau.

£499 ex VAT

Google Analytics 4: Implementation & Configuration

Virtual/Private/Classroom

Want to learn everything you need to know about GA4 implementation? Our course will teach you how to configure properties to enhance data collection and analysis for your website or app.

£499 ex VAT

Introduction to Google Analytics 4 Reporting

Virtual/Private/Classroom

Looking for GA4 training to get you started using Google’s latest version of Analytics? This reporting-focused course will give you all the knowledge you need to analyse your data and generate insightful reports.

£499 ex VAT

Google Analytics 4: Advanced Analysis

Virtual/Private/Classroom

Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.

£499 ex VAT

Adobe Analytics

Virtual/Private/Classroom

Demystify Adobe Analytics, boost your strategy, and achieve your online business goals by learning how to measure and report on your online data with this one-day introductory course.

£499 ex VAT

Google Tag Manager

Virtual/Private/Classroom

Want to master tag management and take control of your website’s data? With our Google Tag Manager course, you’ll learn to track user behaviour, optimise performance, and streamline your marketing efforts.

£499 ex VAT

Server-side Tagging with Google Tag Manager

Virtual/Private/Classroom

Are you in control of your marketing tags? Our Google Tag Manager course will equip you with the knowledge and skills to simplify your tag implementation and management process.

£499 ex VAT

Looker Studio (formerly Data Studio)

Virtual/Private/Classroom

Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Our Looker Studio (formerly Data Studio) course is just what you need.

£499 ex VAT

Conversion Optimisation

Virtual/Private/Classroom

Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.

£499 ex VAT

Ads Data Hub

PRIVATE COURSE ONLY

Is your organisation interested in utilising event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns? Then this one-day Ads Data Hub course is for you.

Getting Started with Google BigQuery

Virtual/Private/Classroom

Do you need to analyse large datasets? Our BigQuery course will give you an in-depth understanding of Google’s powerful data warehouse and enable you to turn your data into actionable business insights.

£499 ex VAT

Privacy Workshop

Virtual/Private/Classroom

This half-day workshop will help you identify specific steps you can take to increase your privacy-readiness by guiding you through the process of creating a bespoke privacy roadmap, along with a clear plan to action it.

£399 ex VAT

Data Activation Workshop

Virtual/Private/Classroom

This half-day workshop gives you the opportunity to reflect on your organisation’s current approach to first-party data, and identifies critical areas to focus on for short and long-term development.

£399 ex VAT

Fundamentals of SQL for Analysts

PRIVATE COURSE ONLY

Go from zero to hero in SQL with this two-day course, taught by former Google & Salesforce BI analysts in BigQuery. You’ll learn everything you need to know about automating and pulling data.

SEO courses

Our SEO courses provide actionable insights that will help increase your rankings and drive more traffic from Google, Bing and YouTube.

Introduction to SEO

Virtual/Private/Classroom

Are you looking to learn the basics of SEO? Master the fundamentals with our beginner-friendly introduction course.

£499 ex VAT

Local SEO

Virtual/Private/Classroom

Whether you're a small trader or a large multi-locational business, understanding how to attract local customers is vital. Learn how to increase your local search presence on our one-day local SEO course.

£499 ex VAT

Technical SEO

Virtual/Private/Classroom

Is your site build holding back your organic search performance? Master fundamental SEO techniques to optimise your website's search performance by taking our one-day Technical SEO course.

£499 ex VAT

SEO Copywriting & Content Strategy

Virtual/Private/Classroom

Looking for SEO training for copywriters and content strategists? This one-day course can be delivered online, in-person in London, or from any UK or global location.

£499 ex VAT

Link Building & Digital PR

Virtual/Private/Classroom

Struggling to outrank your competitors on Google and not sure what to do about it? Boost your website by driving backlinks that can turbocharge your SEO performance on our Link Building & Digital PR course.

£499 ex VAT

YouTube Optimisation & Marketing

PRIVATE COURSE ONLY

Whether your business is completely new to YouTube or you’re looking to optimise your existing performance, our YouTube marketing course will take your video strategy to the next level and solidify your presence on the streaming platform.

Digital Leadership courses

Discover what it takes to be a successful and influential leader in today's digital world with our range of Digital Leadership courses.

Maximising Wellbeing and Productivity

PRIVATE COURSE ONLY

Discover a new and exciting way of working which puts your own, your team’s and your organisation’s wellbeing at the forefront of day-to-day operations - a move that will boost your productivity.

Excellence in Stakeholder Management in the Digital Age

PRIVATE COURSE ONLY

Transform the way you work by focusing on your self-awareness, taking your confidence to the next level, and learning powerful, proven tools and techniques to excel in stakeholder and relationship management.

Sales Growth in the Digital Age

PRIVATE COURSE ONLY

Transform your organisation’s effectiveness - and more importantly, your mindset - while gaining the skills you need to become growth-focused in today’s ever-evolving digital landscape.

Excellence in Negotiation & Influence in the Digital Age

PRIVATE COURSE ONLY

Gain the skills you need to become an influential presence, as well as tried and tested negotiation tactics that will transform your day-to-day operations and help you successfully navigate the ever-evolving digital landscape.

An Introduction to Digital Transformation

PRIVATE COURSE ONLY

Want to unlock the full potential of digital transformation for you and your organisation? Discover the benefits of embracing a digital agenda to drive overall change and ensure your business succeeds.

Implementing Digital Transformation Effectively

PRIVATE COURSE ONLY

Are you looking to become a leader of organisational change and innovation? Learn how to strategically plan and implement digital transformation and gain the skills to apply an impactful digital-first methodology.

Managing Without Power

PRIVATE COURSE ONLY

Are you a manager or leader, and do you want to successfully manage high-performance teams or organisations while maintaining that crucial element of humanity and accountability? This course will teach you how.

Transformational Leadership in the Digital Age

Virtual/Private/Classroom

Are you aiming to become a pioneer in the rapidly evolving digital world? Gain the skills - and mindset - you need to become a top-performing leader with this one-day course, delivered by experts in behavioural change.

£695 ex VAT

High-performing Teams for the Digital Age

PRIVATE COURSE ONLY

Discover the science behind what it takes to build and maintain high-performing teams; ones that will help your business cut through the noise in a world revolutionised by digital change.

Resilience for the Digital Age

PRIVATE COURSE ONLY

Want to work on your personal (and your organisation’s) resilience? Master techniques to relieve pressure, minimise stress levels, tackle challenges and thrive in a world of accelerating change.

Visionary Thinking in the Digital Age

PRIVATE COURSE ONLY

Learn how you can create a new vision for you and your team using Three Horizons and future-back thinking, and propel your organisation forward in the competitive digital age.

Innovation and Design Thinking

PRIVATE COURSE ONLY

Stand out in today’s ultra-competitive world; learn what it takes to create and foster a culture of innovation within your organisation in this specialised course focused on Design Thinking.

Leading Change in the Digital Age

PRIVATE COURSE ONLY

Discover how to lead change in the digital age by engaging your entire organisation and creating the essential climate for transformation.