Search Training Courses

Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating this management system and all of its features on our one-day course.

Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.

Looking to start using Display & Video 360 but have no idea where to begin? Our one-day course focuses on helping you master the fundamentals of this collaborative digital marketing tool.

Want to find out how to use YouTube to help your business succeed? Learn how to buy advertising programmatically, optimise campaigns and measure performance via Display & Video 360 on this one-day course.

Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalised user experience on this one-day course.

Not sure where to start when it comes to learning about Display & Video 360’s marketplace? Learn how to enhance programmatic media investments by managing deals through the platform on this course.

Want to learn everything you need to know about GA4 implementation? Our course will teach you how to configure properties to enhance data collection and analysis for your website or app.

Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.

Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for you and your business.

Looking to solidify your knowledge of the Google Marketing Platform stack? Learn how to action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360 on this course.

Master the elements that make up the Studio platform - including Rich Media, Dynamic Creative Optimisation and Data-driven Creatives - so that you can start to deliver complex, high-impact designs.

Want to be at the cutting edge of the programme Google has developed to create high-quality and complex rich media ads? Then our Google Web Designer course is the perfect place to start.

This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality, so that you can master the art of campaign management.

Are you looking to learn the basics of SEO? Master the fundamentals with our beginner-friendly introduction course.

Whether you're a small trader or a large multi-locational business, understanding how to attract local customers is vital. Learn how to increase your local search presence on our one-day local SEO course.

Is your site build holding back your organic search performance? Master fundamental SEO techniques to optimise your website's search performance by taking our one-day Technical SEO course.

Looking for SEO training for copywriters and content strategists? This one-day course can be delivered online, in-person in London, or from any UK or global location.

Struggling to outrank your competitors on Google and not sure what to do about it? Boost your website by driving backlinks that can turbocharge your SEO performance on our Link Building & Digital PR course.

Whether your business is completely new to YouTube or you’re looking to optimise your existing performance, our YouTube marketing course will take your video strategy to the next level and solidify your presence on the streaming platform.

GenAI is changing the world - but what exactly is it? In this half-day course, you’ll learn everything you need to know to start using this groundbreaking new technology.

Want to streamline your data-collection processes by combining the power of AI with empathy-led interview techniques? This one-day, instructor-led course will show you everything you need to know to enhance your techniques.

Want to start using AI to amplify the potential of your user research and design methodologies? This course will teach you how to harness the technology that’s changing the digital landscape.

How can you work smarter, not harder? Discover how generative AI empowers you to achieve more with less effort - and learn how to wield it to unleash your creativity and productivity.

Want to completely reimagine the way you build apps, learn to code with AI, and unlock endless possibilities? Take your first step into the future of application development with this two-day course.

Want to unlock your potential with Pencil? Whether you're a creative professional or just curious about generating standout copy and visuals, we’re here to equip you with all the skills you need to bring your ideas to life.

Master the art of generating consistent, high-quality images using Gen AI in this beginner-friendly course, and gain practical skills in MidJourney and ChatGPT.

Want to go beyond the basics of AI image creation? This intermediate course equips you with in-depth knowledge and skills to refine your Gen AI image outputs, make LLMs work together, and utilise advanced prompt engineering techniques.

Learn how to create consistent, high-quality videos using Gen AI in this beginner-friendly course, and gain practical skills in leading video LLMs like Runway.

Master high-quality video generation with Gen AI in this intermediate course, and learn everything you need to know about advanced prompting, camera control, and multi-LLM workflows.

Discover the potential of Gen AI across text, imagery, and video in this beginner-friendly course, where you'll receive step-by-step guidance from expert instructors.

Already familiar with Gen AI and want to level up across text, image and video generation? Master advanced prompting techniques, practical strategies and workflows to make different AI models work together on this course.

New to ChatGPT? Learn the essentials in this beginner-friendly course and start generating text and images with AI.

New to MidJourney? This beginner-friendly course will guide you through the core techniques and controls needed to confidently create high-quality AI-generated images tailored to your goals and creative vision.

New to Runway? This beginner-friendly course will walk you through the essentials of AI video generation, giving you the techniques and tools to create compelling, high-quality video content with confidence.

So you want to harness the power of AI - but do you know how to do so responsibly? Explore Google's recommended best practices for responsible AI usage across different areas of focus.

GenAI is great, but what exactly is it? And how does it impact your marketing efforts? In this half-day course we’ll cover everything you need to consider before taking the step towards integration.