Digital Marketing courses

Our courses cover business-critical skills for digital professionals, including digital marketing, strategy, copywriting and content.

Digital Marketing

Virtual/Private/Classroom

Are you looking to master the fundamentals of marketing in the digital world? Discover the strategies, channels, and tactics you need in our 2-day digital marketing course.

£919 ex VAT

Digital Marketing Strategy & Planning

PRIVATE COURSE ONLY

Want to learn everything you need to know about creating a comprehensive, efficient and scalable digital marketing strategy? Our five-day course will guide you through the process from start to finish.

Digital Marketing Strategy Online

PRIVATE COURSE ONLY

Want to boost your team or company's digital marketing skills? Discover strategies to level-set people’s core knowledge and help them expand their skills through real-life tasks and scenarios.

Mastering Amazon Essentials

PRIVATE COURSE ONLY

Take your marketing to the next level by learning about Amazon, the world’s largest retailer, and gain a top-level understanding of best practices to ensure you get the best return on investment.

Content & Influencer Marketing

Virtual/Private/Classroom

Interested in learning how to produce high-quality content that successfully attracts and retains customers? Master all the skills you need to do this on our one-day Content & Influencer Marketing course.

£499 ex VAT

Amazon Advertising & Marketing

PRIVATE COURSE ONLY

Want to improve your advertising and marketing on the World’s largest ecommerce platform? Learn how to get your products found with our Amazon advertising training.

Transformational Leadership in the Digital Age

Virtual/Private/Classroom

Are you aiming to become a pioneer in the rapidly evolving digital world? Gain the skills - and mindset - you need to become a top-performing leader with this one-day course, delivered by experts in behavioural change.

£695 ex VAT

Copywriting, Branding & Tone of Voice

Virtual/Private/Classroom

Want to write more powerful, effective copy, and get more creative with tips you can start using immediately? This one-day course will help you become an even more successful writer, whatever your sector or discipline.

£499 ex VAT

Data Activation Workshop

Virtual/Private/Classroom

This half-day workshop gives you the opportunity to reflect on your organisation’s current approach to first-party data, and identifies critical areas to focus on for short and long-term development.

£399 ex VAT

Privacy Workshop

Virtual/Private/Classroom

This half-day workshop will help you identify specific steps you can take to increase your privacy-readiness by guiding you through the process of creating a bespoke privacy roadmap, along with a clear plan to action it.

£399 ex VAT

Brand Building in the Platform World

Private/Classroom

Are you ready to unleash the power of digital platforms to build brand equity and fuel growth? Learn the fundamentals of brand building in the digital age with this one-day course.

£499 ex VAT

Artificial Intelligence courses

Explore our AI courses designed to equip you with essential skills across a range of topics, including generative AI, AI for marketers, coding, and prompt engineering.

Getting Started with Gen AI Content Creation: ChatGPT, MidJourney & Runway Essentials

Virtual/Private/Classroom

Discover the potential of Gen AI across text, imagery, and video in this beginner-friendly course, where you'll receive step-by-step guidance from expert instructors.

£899 ex VAT

Pencil for Creatives

PRIVATE COURSE ONLY

Want to unlock your potential with Pencil? Whether you're a creative professional or just curious about generating standout copy and visuals, we’re here to equip you with all the skills you need to bring your ideas to life.

Generative AI for Application Developers

PRIVATE COURSE ONLY

Want to completely reimagine the way you build apps, learn to code with AI, and unlock endless possibilities? Take your first step into the future of application development with this two-day course.

Gemini for Workspace

Virtual/Private/Classroom

How can you work smarter, not harder? Discover how generative AI empowers you to achieve more with less effort - and learn how to wield it to unleash your creativity and productivity.

£1,349 ex VAT

Leveraging AI in User Research & Design

PRIVATE COURSE ONLY

Want to start using AI to amplify the potential of your user research and design methodologies? This course will teach you how to harness the technology that’s changing the digital landscape.

Google Cloud for Marketing Specialists

PRIVATE COURSE ONLY

Want to gain hands-on experience with the Google Cloud tools your developers use? This half-day lab provides a deep-dive into some of these fundamental apps, helping you strengthen team communication and your chances for innovation.

Coding for AI

PRIVATE COURSE ONLY

Want to boost your AI coding skills? Built especially for marketers, our half-day lab will teach you how to get more hands-on with your code, helping you expand your innovations beyond basic tool features.

User & Stakeholder Interviews Using Human Empathy & AI

PRIVATE COURSE ONLY

Want to streamline your data-collection processes by combining the power of AI with empathy-led interview techniques? This one-day, instructor-led course will show you everything you need to know to enhance your techniques.

GenAI Fundamentals

Virtual/Private/Classroom

GenAI is changing the world - but what exactly is it? In this half-day course, you’ll learn everything you need to know to start using this groundbreaking new technology.

£749 ex VAT

Introduction to Machine Learning for Marketers

PRIVATE COURSE ONLY

Ever wondered how companies seem to know exactly what you want? The secret lies in machine learning. Delve into the world of AI and discover how it's transforming the marketing landscape.

Prompt Engineering for Text & Creative Copy

PRIVATE COURSE ONLY

Get the consistent output you’re looking for in less time by taking this half-day course, where you’ll learn everything you need to know about how to craft perfect prompts that align with your tasks and goals.

Prompt Engineering for Your Brand

PRIVATE COURSE ONLY

Do you know how to prompt for your brand? It’s easy to slide into creative conformity if you’re not careful. Join us and learn how to craft prompts that produce impactful results.

AI Experiments in Image Prompting

PRIVATE COURSE ONLY

Looking to upskill your brand with GenAI? Our half-day AI Experiments in Image Prompting lab will show you everything you need to know about using leading GenAI platforms to create captivating visual stories.

Getting Started with Gen AI Video: MidJourney & Runway Essentials

Virtual/Private/Classroom

Learn how to create consistent, high-quality videos using Gen AI in this beginner-friendly course, and gain practical skills in leading video LLMs like Runway.

£899 ex VAT

Mastering Gen AI Video Using MidJourney & Runway

Virtual/Private/Classroom

Master high-quality video generation with Gen AI in this intermediate course, and learn everything you need to know about advanced prompting, camera control, and multi-LLM workflows.

£899 ex VAT

Artificial Intelligence for the Business Professional

PRIVATE COURSE ONLY

Ready to delve into the world of AI? Learn all about the fundamentals on this comprehensive course, and discover how this groundbreaking technology can be used to help your business flourish.

Certified AI Practitioner

PRIVATE COURSE ONLY

Do you want to start your journey toward becoming a certified AI practitioner? Learn how to develop and apply AI solutions to solve day-to-day business problems on this five-day course.

Making ChatGPT & Generative AI Work for You

PRIVATE COURSE ONLY

Are you new to the world of generative AI and do you want to learn how to master it to achieve business success? Demystify this rapidly growing type of artificial intelligence on our one-day course.

Introduction to Responsible AI in Practice

PRIVATE COURSE ONLY

So you want to harness the power of AI - but do you know how to do so responsibly? Explore Google's recommended best practices for responsible AI usage across different areas of focus.

GenAI Bootcamp

PRIVATE COURSE ONLY

Are you and your marketing team unsure about what GenAI is and how to start using it to your advantage? Come along to our Bootcamp to lock down the fundamentals and choose what works best for you and your team.

GenAI for Marketers: Fundamentals

PRIVATE COURSE ONLY

GenAI is great, but what exactly is it? And how does it impact your marketing efforts? In this half-day course we’ll cover everything you need to consider before taking the step towards integration.

GenAI for Marketers: Lab

PRIVATE COURSE ONLY

Want to put your GenAI ambitions in motion? This half-day workshop will help you ideate and build a list of opportunities for your business, and assess next steps for fully integrating AI within your organisation.

Selecting an LLM for Your Use Case

Virtual/Private/Classroom

Do you know how to select an LLM and get the most out of it? They’re no longer the sole domain of developers, so it’s time to roll up your sleeves and discover how you’ll choose an AI assistant to be your partner.

£749 ex VAT

Data Literacy for AI

PRIVATE COURSE ONLY

Looking to power GenAI tools with your own data? Outputs generated are only as good as the data you’ve powered the LLM with. View your data differently in this lab specialising in data for GenAI.

Collaborating with AI

Virtual/Private/Classroom

Want to integrate GenAI into your workplace, but not sure how to help your teams work effectively with it as your co-pilot? This lab will help you establish a common language and goals so that your team can meet the challenge.

£749 ex VAT

Prompt Engineering

Virtual/Private/Classroom

Get the consistent output you’re looking for in less time by taking this one-day course, and learning everything you need to know about how to craft perfect prompts that align with your tasks and goals.

£699 ex VAT