1 day course 
Supporting material 
Classroom, Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
Content may be King, but good technical SEO is the essential foundation on which search success is built.
Technical SEO is one of the key pillars of organic search. On this training course, we’ll cover the essential tasks you should be performing to ensure your site is technically robust and optimised for maximum search performance.
Whether you’re a marketer, SEO strategist or web developer, you’ll learn how search engines operate and what you can do to improve the way your site functions and performs for SEO.
Our Technical SEO course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
All of our live and interactive SEO courses are taught by instructors who have several years’ experience working directly within the Jellyfish SEO team, and who have focussed on technical SEO across a wide range of clients. Discover our full range of SEO courses or contact us to find out more.
Course overview
Who should attend:
Our technical SEO course is suitable for anybody who wants to understand the key concepts around web builds, site structure and page performance. This course is regularly attended by existing SEO practitioners looking to hone their technical skills, marketers who want to deepen their understanding of SEO, and developers wishing to understand SEO best practices for web development.
What you'll learn:
By the end of this course, you will be able to:
- Improve the way your website content is crawled and indexed, including the best use of canonical tags, no-index attributes, and robots.txt files
- Handle crawl errors and apply effective redirect strategies
- Identify common issues impacting page speeds and other Google page experience signals, including Core Web Vitals and mobile usability
- Explain the fundamentals of international SEO and how to structure your global sites effectively
- Identify opportunities for structured data (schema markup) on your site and build your own JSON code
Course agenda
- The crawling and indexing process
- XML sitemap optimisation and submission
- Principles of effective site structure
- Handling technical duplication
- Using robots.txt, no follow tags and canonicalisation
- Crawl errors and redirects
- Introduction to log files
- Popular tools for technical SEO auditing
- Google’s Page Experience factors
- Site security
- Core Web Vitals and other page speed metrics
- Tools and metrics for page speed measurement
- Identifying and tackling page speed issues
- Passing the mobile usability test
- Site structure for international content
- Geo-targeting options and considerations
- Hreflang and international targeting
- What is Schema?
- Common Schema types and uses
- Implementing Schema
Next Steps:
Technical SEO is one of the core components of SEO, however good organic search performance also relies on the quality of your content and the authority of your website. To learn more on these topics, check out the SEO Copywriting & Content Strategy course and the Link Building & Digital PR course.
All three of these courses are available as part of our SEO Specialist course bundle.
