1 day course 
Supporting material 
Private Buy 1 Private Course, Get 2 Scheduled Courses Free
Buy any private course for delivery in 2024, and receive two free scheduled training courses to be taken before March 31, 2025. See our offers page for more details.
This one-day course gives new users a solid understanding of the technologies and processes that constitute the Studio platform.
You'll gain insights into the full creative production funnel – from creative brief to Studio Q / A and live updates. We'll also highlight the importance of naming conventions and the communication funnel, covering every step from client brief to creative updates.
By the end of the session, you’ll be able to apply everything you have learned about Rich Media (RM), Dynamic Creative Optimisation (DCO) and Data-driven Creatives (DDC) when using Studio for your own creatives.
Our Studio Fundamentals course is available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, or at a location of your choice in the UK.
Course overview
Who should attend:
Whether you’re working in Ad Ops or Creative & Development, this course is ideal if you’re looking to gain an understanding of Studio’s fundamental elements.
What you'll learn:
By the end of this course, you will be able to:
- Explain the Studio Rich Media concept and development processes
- Develop Dynamic Creative Optimisation campaigns
- Build and manage dynamic feeds
- Use the right technical triggers to serve the most relevant message
- Explain the importance of naming convention
- Utilise cross-channel and cross-device delivery
Course agenda
- Why should you use it?
- Benefits of using Studio
- The Google Marketing Platform
- Process, specs and best practices
- Standard vs Rich Media
- Rich Media process
- Why and how?
- From concept to creative brief
- DCO at scale
- Dynamic Content Ad Standard
- DCO workflow
- From concept to publish a feed
- How to build a feed (in-platform demo)
- Asset library
- Feed requirements
- Concept
- How to use data signals
- Technical dynamic triggers
- DDC across all channels
- DDC at scale
- Kick-off call
- Best practices
- Non-dynamic
- Dynamic
- Naming your creative templates and events correctly
- Importance of reporting labels
- From Studio to CM reporting
- All Rich Media interactions and events / counters in CM
