3-hour course 
Supporting material 
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Global data protection laws have undergone many changes in recent years, driven at least in part by a rise in user expectations. Combined with a decrease in browser support for third-party cookies, these changes have led marketers to find new ways of reaching and measuring their audiences.
By embracing predictive marketing and harnessing the power of first-party data, businesses can use machine learning, automation and contextual advertising to better understand their customers.
This workshop will explore changes in the privacy landscape, helping your customers assess the impact these changes will have on their organisation and the steps they can take to increase their privacy-readiness. By the end of this three-hour session, you will have created a bespoke privacy roadmap and a clear plan to action it.
The content of this workshop is part of a range of courses known as Google Mini Labs, which have been developed by the Google Digital Academy. This Privacy Workshop is offered as a private training session that can be delivered virtually or at a location of your choice in the UK.
Course overview
Who should attend:
This workshop would be useful for individuals or agency teams who are closely involved in digital marketing and data collection and are concerned about recent privacy issues. The session would work best with decision-makers in attendance, but it would be useful for all members of the organisation in a digital marketing role, such as reporting data analysts and digital marketing managers.
What you'll learn:
By the end of this course, you will be able to:
- Explore recent shifts in the digital ads landscape and quantify the impact of these changes on your business
- Identify privacy-centric solutions that can deliver value for your business
- Develop a bespoke privacy roadmap, summarising clear actions, relevant stakeholders and a timeline for next steps
Course Agenda
- Introductions and goals
- The new world of measurement
- What this means for your business
- Google’s privacy-centric technology solutions
- Sitewide tagging
- Consent Mode
- Enhanced conversions
- Customer Match
- Google Analytics 4
- Your privacy roadmap