1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

In today’s digital age, social media platforms have become vital tools for businesses to connect with their audiences and boost their brands. Effective social media content creation and production lie at the core of any successful marketing strategy.

This one day workshop, delivered in-person or online, offers a comprehensive learning experience for marketers and content creators. Whatever your level of experience, this course will equip you with skills to create engaging and effective social media content across platforms like TikTok, Instagram, Facebook, and LinkedIn.

Our Mastering Social Media Content course is available in London at The Shard, or online through our virtual classroom. We also provide private training, available anywhere across the UK and internationally, to ensure you have the flexibility to learn in a way that suits you.

Course overview

Who should attend:

This course is suitable for anyone looking for a content creation course for social media - including agency professionals, small business owners, content creators, social media managers.

What you'll learn:

By the end of this course, you will be able to:

Understand the importance of social content
Identify the principles of effective social media storytelling
Recognise the key components of high-quality content, including visuals, captions and hashtags
Create visually appealing assets
Develop strategies for engaging with your audience through comments, messages and conversations
Explore content scheduling tools
Understand copyright, trademark and privacy issues in social content creation
Interpret key performance indicators (KPIs) to optimise content strategy

Course agenda

Introduction to Social Media Content Creation

The importance of effective social media content
What makes one platform different from the other?
Who should I be targeting and with what content?
How do I start to content plan?

Content Planning & Strategy

Gather historic data to inform your plan
Defining your brand voice, tone and and style
Exploring the content mix of promotional, educational and entertaining content
Creating a content calendar

Creating Compelling Visual Content

The power of visual content: images, infographics, videos and memes
Introduction to user-friendly design tools and apps
Tips for creating aesthetically pleasing and attention-grabbing visuals
How to optimise your visual content for different platforms

Crafting Written Content

Exploring the art of storytelling
Writing attention-grabbing headlines and captions
Using emojis, hashtags and keywords effectively
Crafting engaging long-form content
The power of user-generated content

Video Content Creation

Understanding the importance of video content
Exploring the different types of video content
Basics of video shooting for social media
Editing essentials using user-friendly tools

Measuring & Improving Performance

Understanding the key metrics to track
A / B testing: experimenting with different content variations
Interpreting data to identify successful content and areas for improvement
Tools to help measure success

Next Steps:

If you’re ready to boost your sales through social media, explore our Social Media Advertising or Social Commerce courses. Alternatively you can view our full range of social media marketing courses here.