1 day course 
Supporting material 
Classroom, Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
Jellyfish has years of real-world experience creating search engine-friendly sites for clients. Our one-day SEO beginners course will teach you the actionable skills you need based on our own approach to Search Engine Optimisation.
The course provides an excellent starting point for anybody delving into the world of SEO for the first time, but also for those looking to update their existing knowledge. You’ll cover all the basic skills and techniques needed, including content optimisation, technical SEO and backlink acquisition.
By the end of the session, you’ll know how to build an SEO strategy and optimise your website using both onsite and offsite SEO tactics.
Our Introduction to SEO course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
Course overview
Who should attend:
This course has been designed for anybody looking for SEO training for beginners, or those who want to get to grips with the basics and Google best practices. Perhaps you’re starting a new role in digital or content marketing, need to have SEO knowledge as a secondary part of your job, or just want to confirm you’re on the right track.
If you’re looking for a deeper level of knowledge, or work directly with SEO or content production, you may wish to consider the intermediate-level courses below as an alternative.
What you'll learn:
By the end of this course, you will be able to:
- Explain how Google evaluates websites, including key ranking factors
- Create an SEO content strategy, including how to research and plan high-quality content
- Execute key on-page optimisation techniques, including internal linking and keyword optimisation
- Identify opportunities for technical SEO improvements including website architecture, crawling and indexation, page speed and schema markup
- Explain the importance of backlinks and begin to develop a link acquisition strategy
Course agenda
- What is SEO, and why is it important?
- The Google SERPs
- Ranking factors
- Introducing the three pillars of SEO
- How does Google evaluate content?
- Introduction to EAT (Expertise, Authoritativeness, and Trustworthiness)
- Keyword research
- The basic principles of content development
- Landscape and competitor analysis
- Keyword optimisation
- Site structure
- Crawling and indexing
- Handling duplication
- Handling crawl errors
- Page speed
- Mobile usability test
- Backlinks and why they're important
- Internal links
- How to approach link building
- Link earning strategies
- Link building resources
- An introduction to Google Search Console
