1 day course 
Supporting material 
Classroom, Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
Get hands-on with this GA4 course and learn to unlock the data that drives your business forward. You'll master the reporting and analysis tools of Google Analytics 4, gaining the skills to track your website and app performance and make data-backed decisions that deliver real results. Our instructors bring years of experience helping real businesses transform raw data into actionable insights.
During the course, we’ll take you through the theoretical aspects of the GA4 platform, including how data is collected and structured. We’ll then review the key pre-configured reports, rounding off with a dive into Explore – GA4’s exciting custom reporting tool. By the end of the training, you’ll have the knowledge to immediately start taking advantage of the platform to generate meaningful reports and insights.
Our Introduction to Google Analytics 4 Reporting course is available at our training centre in The Shard, London, at our Manchester office, or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
Although this course focuses on GA4's reporting features we also offer a Google Analytics 4: Implementation & Configuration course that provides an in-depth exploration of the set-up and the implementation process.
Course overview
Who should attend:
This GA4 course serves as an introduction to using the platform’s reports, so is a good starting point if you have limited or no prior experience using Google Analytics 4, or if you have been using an older version of the platform and need to move to using GA4. Regular attendees include digital marketers, e-commerce managers, business owners, data analysts and web analytics professionals.
What you'll learn:
By the end of this course, you will be able to:
- Understand the basic building blocks of Google Analytics data and GA4’s capabilities
- Learn the key dimensions and metrics available in the platform and what data they contain
- Utilise GA4’s range pre-built Life cycle and User reports to understand traffic acquisition, user engagement and e-commerce key events (conversions)
- Derive actionable insights about your users, marketing, and user experience
- Dig even deeper into your website and app data by building custom reports in GA4's Explore reporting feature
Course agenda
- Analytics fundamentals and framework
- Data collection and the GA4 data model
- Reporting fundamentals: using dimensions and metrics
- Defining the key metrics in GA4
- Objective-setting and constructing an analytics measurement plan
- Navigating the GA4 user interface
- Reports workspace functionality and using comparisons
- Acquisition reporting fundamentals
- How to tag marketing campaigns in GA4
- Engagement reporting fundamentals
- Analysing page and event performance
- Monetisation reporting fundamentals
- Demographic and tech reporting fundamentals
- Key dimension recap
- Using the free-form technique to construct custom tables
- Funnel Exploration fundamentals
- Hands-on Explore exercises
Next Steps:
A great next step to this course would be to take our one-day Google Analytics 4: Advanced Analysis course, which delves into more advanced reporting techniques in the platform to help you make the most of your analytics data. Discover all of our Google Analytics training options here.
