1 day course 
Supporting material 
Classroom, Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
Jellyfish has extensive experience helping clients navigate Google Analytics 4 and placing them on the path to success. Our analytics training facilitators are experts in their field when it comes to implementing, reporting and creating dashboards in GA4.
This one-day training workshop builds upon our Introduction to Reporting in Google Analytics 4 course. It dives deeper into some of the most powerful advanced GA4 techniques to help you truly understand and analyse your website and app data.
During the course, we’ll help you or your team unleash the power of GA4. This course dives deep into user data, attribution, audience building, and advanced analysis techniques. You'll master everything from GA4's core user and event-focused data model to data-driven attribution, GA4 audiences and BigQuery exports.
Our Google Analytics 4: Advanced Analysis course is available at our training centre in The Shard, London, at our Manchester office, or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
Course overview
Who should attend:
You should attend this advanced course if you have some experience using Google Analytics 4 and want to take your knowledge to the next level, or if you've taken our Introduction to Reporting in GA4 course and would like to learn more.
What you'll learn:
By the end of this course, you will be able to:
- Describe the four key elements of GA4's data model - users, user properties, events & parameters
- Make use of data-driven attribution and audiences to supercharge your marketing strategy
- Use all of the techniques in Explore, including advanced and predictive segments, to dive deeper into your data
- Learn how GA4 data is exported to Google BigQuery for granular SQL-like analysis capabilities
Course agenda
- GA4 product overview
- GA4 property structure
- Users, user properties, events and parameters
- Understanding user identity in GA4
- Workspaces overview
- Data-driven attribution in GA4 & using the advertising workspace
- Using audiences in GA4
- Advanced analysis using Explore
- Free-form analysis: use cases and exercise
- Using regular expression in GA4
- Building basic, advanced and predictive segments
- Funnel exploration: use cases and exercise
- Using the Path Exploration technique to understand customer journeys
- Segment Overlap analysis in Explore
- Conversion events and ecommerce functionality review
- Analysing retention with a Cohort Exploration
- Assessing user quality using the User Lifetime technique
- Introduction to using BigQuery to analyse GA4 data
Next Steps:
After this course you’ll have everything you need to start analysing your GA4 data in depth. Why not enrich your data analytics knowledge by looking at our dedicated Google BigQuery course, or learn how to build actionable dashboards on our Google Looker Studio course?
Click here to check out our complete range of Analytics & Optimisation courses.
