1 day course 
Supporting material 
Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
Whether you’re selling 20, 2,200 or 200,000 products online, the challenges you’ll face as an advertiser are all the same.
Now that more people are clicking on Shopping Ads than ever before, it's even more important to understand what it takes to run a profitable campaign.
Led by one of our expert PPC team members, this course has been designed to help online retailers get to grips with managing shopping campaigns. You’ll learn how to effectively manage your product feeds and run multiple campaigns simultaneously, as well as how to provide your customers with better quality adverts relevant to their search.
Our Google Ads: Shopping course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
Course overview
Who should attend:
If you’re an online retailer with an understanding of Google Ads (AdWords) and are looking to improve your knowledge of Shopping, then this Google Ads: Shopping course is designed for you. We’ll teach you what you need to know in order to set up, optimise and run profitable shopping campaigns.
What you'll learn:
By the end of this course, you will be able to:
- Create and optimise a data feed in line with Google’s best practice
- Create and optimise a shopping campaign in line with business objectives
- Effectively remarket products to users who have previously viewed them on-site
- Effectively market your products on mobile devices
- Launch and sell your products on YouTube
Course agenda
- What is it and where do the ads appear?
- Benefits of Google Ads: Shopping
- How does it work and how much does it cost?
- The shopping value chain
- Merchant Center introduction
- Dashboard overview
- Merchant Center navigability
- Finding and fixing errors
- Account linking and settings
- Data feed introduction
- Attribute explanation
- Create the perfect feed
- How to optimise a feed
- Importing and exporting your inventory
- Feed tips and best practice
- Shopping campaign set-up
- Campaign strategy options
- How to bid efficiently across product groups
- What’s the best mobile strategy?
- Dynamic remarketing
- RLSA
- Local inventory ads
- Shopping Trueview
- Tracking options
