1 day course 
Supporting material 
Classroom, Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
If you’re not taking advantage of AI within your search marketing, your competitors will be leaving you behind.
This technical course has been designed by experts in the field, who will share the tips and tricks they have learnt through years of experience.
During the session, you’ll learn how to automate your bidding, create thousands of ads in minutes and set up your search to maximise efficiency and ROI. You’ll discover how to boost ad efficiency, reduce cost per acquisition and generate more leads and sales through Google pay per click search advertising.
Our Google Ads courses are available at our training centre in The Shard, London or via virtual classroom. We also offer private training at any location of your choice across the UK, globally or online.
Course overview
Who should attend:
Our Advanced course is for those who are already running Google Ads campaigns and are ready to use Google’s AI Powered tools to maximise their performance. You should already understand the basics and have campaigns you are looking to improve.
What you'll learn:
By the end of this course, you will be able to:
- Create advanced, automated, well structured search campaigns (including naming conventions)
- Attract more business with better use of Broad Match Keywords
- Automate your campaigns with Smart Bidding towards your Business Goals (Cost Per Acquisition, Return on Ad Spend)
- Use AI tools to automate your Ad Copy creation to build the perfect ad for every auction
- Push your activity further with Performance Max and target more Google properties with one campaign (Youtube, Display, Maps etc)
- Use advanced reporting features and data effectively
Course agenda
- The modern account structure
- What bad looks like
- What good looks like
- Campaign naming conventions
- Ad group best practice
- Keyword match type recap
- Broad match keywords - revamped
- Common keyword issues
- How to automate your bidding
- Choosing a starting bid
- Learning period
- Advanced bidding (TRoas, Portfolio Bidding)
- Responsive Search Ads
- Ad copy testing
- Analysing results
- What is PMax?
- Where will my ads show?
- Creative for Performance Max
- Optimisation
- Auction insights report
- Demographic reports
- Change history report
Next Steps:
Keep expanding your knowledge of the Google Ads Platform with some of our other courses, including Google Ads: Display and Google Ads: Shopping.