1 day course 
Supporting material 
Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
On this course you'll learn about the core modules you can find in Google Ad Manager, such as inventory management and campaign trafficking in delivery.
From inventory blueprinting, ad units creation and ad tags implementation to sponsorship campaign trafficking and AdSense integration, we’ll share general best practices with you so that you can gain a general understanding of the ad management platform’s main functionalities and benefits.
Our Google Ad Manager Fundamentals course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
Course overview
Who should attend:
This course is aimed at publishers who want to use Ad Manager to manage ad delivery on properties. It’s also suitable if you’re in a traffic management, analyst or web development role.
What you'll learn:
By the end of this course, you will be able to:
- Describe the benefits of an ad management platform
- Create an inventory blueprint
- Generate and implement DFP GPT tags on your website
- Traffic sponsorship campaigns
- Integrate your Google AdSense account in Google Ad Manager to sell remnant inventory
Course agenda
- Benefits of using an ad management platform
- Yield management principles
- User management in Google Ad Manager
- Google AdSense and Google Analytics integration
- Ad Units principles and structure
- Ad Units creation
- Key values and placements
- Inventory Blueprint exercise
- Understand Google Publisher tags
- Generate GPT tags
- GPT tags implementation
- Testing ad tags implementation
- Ad Manager campaign hierarchy
- Understand line item priorities
- Campaign Trafficking exercise
- Troubleshooting line item delivery issues
- Introduction to AdSense
- Trafficking AdSense line items
- Trafficking house line items
- Google Manager “Home” reports
- Forecasting reports
- Delivery and billing reports
- Programmatic Guaranteed deals
- Introduction to Google Ad Exchange
- Google Ad Exchange key features
