1 day course 
Supporting material 
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Knowing and doing come together in this one-day session to take you and your team from knowing nothing about GenAI to leaving with a plan of action to wrap it into your marketing efforts.
You’ll start by learning what GenAI really is - and what it means for your business and your role in marketing. Then you’ll put this knowledge to work within your team, identifying and planning the opportunities you can seize with GenAI as your collaborator.
By the end of the session, you and your team will be aligned in terms of knowledge and your future plan, which you can then go away and start putting into action.
This GenAI Bootcamp course is available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, London, or at a location of your choice.
If you're not ready to join as part of a team, we recommend you check out our GenAI for Marketers: Fundamentals course instead.
Course overview
Who should attend:
This session is perfect for CMOs, CTOs, senior marketing professionals and senior business leaders, such as those working in sales.
What you'll learn:
By the end of this course, you will be able to:
- List the goals that GenAI can support you with
- Audit if you have the right people with the right skills to build GenAI models or implement tools and features
- Determine who should be responsible for managing your GenAI model/s and tools
- Select between different operating models and sourcing strategies for GenAI talent and tools
- Establish mitigation tasks to reduce risk
- Map out the risks to your organisation and recommendations for steering groups and governance frameworks
Course agenda
- What does GenAI mean, what makes it unique within the field of 'AI'?
- How does GenAI impact marketing?
- What's changed in the industry as a result?
- Inspiring use cases
- Jellyfish's GenAI brand maturity curve
- Understand your brand's 'share of model'
- Creative conformity
- Ways to reflect your brand style in GenAI tools
- AI Bias
- IP and data protection
- How roles are evolving with GenAI
- The skills marketers will need to become better AI collaborators
- Fostering AI collaboration within your organisation
- What makes GenAI 'generative'?
- Artificial Neural Networks (ANNs) and GenAI model types
- Open source vs. proprietary models
- Role and technology sourcing strategies
- Insightful GenAI tools
- Cool creatives that leverage AI
- Inspiration from GenAI commercials and film making
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Next Steps:
Consider taking the following courses to further your GenAI knowledge: