Facebook Advanced: Media Buying

4.8 / 5 Feefo reviews

Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and optimise your Facebook Advertising campaigns.

Book this course
£499 ex VAT
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Book 2, Get 1 Free

Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.

As part of the Meta family of apps, Facebook and Instagram are two of the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.

The session has been especially designed for practitioners already managing paid campaigns across Facebook, Instagram and Messenger but looking to learn advanced techniques to improve brand awareness and drive performance. A large section of the training will be spent in-platform, where you’ll be given tasks to choose the appropriate set-up based on requirements for a media plan.

Our Facebook Advanced: Media Buying course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

If you're new to Facebook Advertising or just starting out using Meta as an ad platform, we recommend starting with our Introduction to Facebook Advertising course first. It's also worth noting that if you’re looking for a Facebook campaign strategy training session, then this Media Buying training course is ideal; however, if you’re responsible for managing campaigns end to end, then we’d recommend taking this course and the Facebook Ads: Media Planning course together.

Course overview

Who should attend:

This course is ideal if you’re already planning or running Facebook advertising campaigns, and want to learn how to set up and optimise campaigns to improve brand awareness and drive performance. However, if you’re completely new to Facebook Advertising, you might want to start with our Introduction to Facebook Advertising course.

What you'll learn:

By the end of this course, you will be able to:

  • Differentiate between different ways to buy media on Meta
  • Develop paid media campaigns and measurement solutions aligned to business goals
  • Investigate tracking solutions: Facebook pixel, CAPI, SDK, and offline conversions
  • Design and set up campaigns that are optimised to improve performance
  • Build reports and recommend optimisation based on data

Course agenda

Business Manager
  • The different business manager functions
  • Facebook policies and what to be aware of
  • Brand safety considerations
Buying on Facebook
  • Different buying options on Facebook
  • Setting up a Reach and Frequency campaign, and knowing when to use it
  • How the auction works and what to avoid
Audience Build
  • Advanced Core, Custom and Lookalike audience build
  • Audience overlap and how to avoid it
  • Creating rules for audience overlap
  • Best practice for audience targeting
Tracking Parameters
  • Identify the pixel, events, CAPI and custom conversions
  • SDK and offline conversion integration
Campaign Build
  • Campaign structure best practice
  • Set up recommendations based on a business or client brief
  • How to optimise campaigns based on business and paid media objectives
Measurements & Reporting
  • Export and analyse ad reports
  • Determine how to optimise campaigns based on data signals
  • Writing paid social insights

Upcoming courses

Tue, Jan 07 2025.Virtual Classroom
Facebook Advanced: Media Buying
£499 ex VAT
Thu, Feb 27 2025.The Shard, London
Facebook Advanced: Media Buying
£499 ex VAT
Tue, Apr 08 2025.The Shard, London
Facebook Advanced: Media Buying
£499 ex VAT
Mon, Apr 28 2025.Virtual Classroom
Facebook Advanced: Media Buying
£499 ex VAT
Tue, Jun 10 2025.Virtual Classroom
Facebook Advanced: Media Buying
£499 ex VAT
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4.8 / 5 Feefo reviews
Independent Service Rating based on 6 verified reviews

Facebook Advertising Advanced

It was a great course. I learned a lot as a paid social specialist and I can add more to my daily tasks.

Sifiso Khumalo 9 December, 2021

Facebook Advertising Advanced

Really interesting course which covered a lot of aspects of Facebook! I thought I knew a lot about Facebook but this course made me realise how much more there is to it! Emma Horton was a brilliant trainer and kept me engaged and interested throughout the whole course. I'd highly recommend!

Erin 17 November, 2021

Facebook Advertising Advanced

Really engaging and interactive training which benefitted the whole team and created a forum for really interesting discussion and actionable next steps

Danni 29 September, 2021