2 day course 
Supporting material 
Classroom, Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
Learn to navigate the ever-changing world of digital marketing. This extensive training course can be delivered online, in-person in London, or from any UK or global location.
On this course, you’ll explore theoretical, strategic and tactical approaches to digital marketing. Gain practical insights into how to run campaigns across Search, Social Media, PPC and Display & Video. We also look at the importance of data, tracking and measurement within digital campaigns.
Our Introduction to Digital Marketing course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
If you’re a business that’s looking to provide your teams with an extensive learning experience, we also offer a Digital Marketing Strategy Online course that will help teams to solidify their digital marketing knowledge and build a real-life strategy.
Course overview
Who should attend:
This course is perfect for:
- Experienced marketers looking to develop their digital skills
- SEO, Social Media or Paid Media specialists who want to expand their knowledge across channels
- Business owners and entrepreneurs who want to promote their businesses online
- Recent graduates taking their first steps in the digital marketing industry
What you'll learn:
By the end of this course, you will be able to:
- Identify the key principles of delivering effective digital marketing campaigns
- Clearly identify your marketing objectives and how to measure the success of individual tactics / your overall strategy
- Build an audience targeting strategy across different digital channels
- Select that digital channels that are appropriate for your brand and audience base
- Build integrated omni-channel campaigns rather than focusing on individual platforms and silos
Course agenda
- Marketing fundamentals
- Marketing in a digital world
- Principles of marketing effectiveness
- Introducing the Marketing Funnel
- Digital marketing channels
- Principles of effective digital marketing
- Setting digital objectives
- Digital marketing measurement: Principles and metrics
- Utilising first, second and third-party data
- Targeting principles: Contextual and behavioural targeting
- The evolving search results
- How search engines evaluate content
- Keyword and content research
- Common SEO objectives
- Optimisation fundamentals
- The changing social media landscape
- The role of organic social
- Humanising your brand
- Building consumer trust
- Paid search objectives
- Ad formats and content
- Audience targeting
- Introduction to programmatic advertising
- The Google Display Network
- GDN Ad formats
- GDN Audience segments
- YouTube Ad formats
- YouTube Ads creative principles
- Measurement principles and evolution
- Media platform measurement vs Analytics
- Introduction to Google Analytics 4
- Introduction to media planning
Next Steps:
If you’re looking to delve into some of the more specific channels covered in this course, why not check out some of our course categories below:
