1 day course 
Supporting material 
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Connected TV and streaming platforms such as Netflix and Amazon Prime have shifted viewers and Ad spend from traditional linear TV to digital streaming services. Our one-day training course will examine the marketing strategies you need to reach customers in this new TV reality.
Our Connected TV course is designed to equip you with an in-depth understanding of the over-the-top streaming and CTV landscape. Learn how to reach your audiences across catch-up services and Ad enabled streaming platforms, whatever CTV technologies they are watching on.
This training is available as a private session that can be delivered via Virtual Classroom, at our training centre in The Shard, or at a location of your choice in the UK.
Course overview
Who should attend:
This course will be helpful for digital marketing practitioners, programmatic specialists, media planners and buyers. It's also a great fit for analytics and data specialists who want to understand measurement best practices in CTV and OTT advertising.
What you'll learn:
By the end of this course, you will be able to:
- Understand how to navigate the newly emerging world of CTV advertising, including the opportunities presented by a range of platforms such as Amazon Prime, Netflix, Apple TV, Roku and linear catch-up services
- Know how to plan an effective ad campaign to deliver on your reach and frequency goal across multi-channel inventory
- Know which campaign methodology matches your goals
- Learn how to apply measurement frameworks to your CTV activities
- Know which reports to leverage for your OTT ad campaigns
- Find success in addressing CTV as a new advertising opportunity
Course agenda
- Overview of the landscape and opportunities for marketers
- Consultation on how the TV environment is evolving
- Understand how to operate cross-platform, innovate in the CTV space and experiment to optimise your media mix
- Leverage privacy centric solutions to deliver campaigns
- Outline of a full-funnel CTV strategy
- Know options for audience targeting to deliver personalised and relevant messaging
- Know how to deploy TV Planner, Reach Planner and frequency management solutions
- Leverage CTV inventory to maximise reach and impact alongside other channels
- Learn how to incorporate YouTube inventory with third-party inventory
- Leverage platform features to book bespoke inventory packages
- Understand how to create ads for the CTV environment
- Know how to build creatives in Ads Creative studio
- Leverage opportunities to connect offline and online through creative
- Know which video solution to choose based on your objectives
- Learn CTV specific features in Google Ads and DV360
- Leverage dedicated campaign types in Google Ads and DV360
- Know which reports to utilise to analyse a CTV campaign
- Understand how to build a full-funnel measurement framework
- Know how to uncover insights into viewer behaviour, engagement, and campaign performance
- Understand the benefits of unified reporting and holistic media management
- A collection of tips to get the most out of your CTV activities