success > Deckers
Pushing performance further with intelligent tech
UGG, a division of Deckers, a worldwide successful lifestyle brand, turned to Jellyfish to push performance further than ever before.
60%
Decrease in CPM with Optimised Targeting
Pushing performance further with intelligent tech
What
By using the Google Marketing Platform integrated technology stack, we were able to increase sales and spend efficiency by fine-tuning their audience targeting and media buying.
Technology
Audience Center 360 was especially instrumental in gathering consumer insights from an expansive dataset and sharing audience data across channels.
Creativity
And thanks to Studio’s dynamic creative capabilities, we also created eye-catching, innovative ads, targeted to locations with the highest sales potential.
Smart Thinking
By pairing cutting-edge tech with strategic thinking, we’re able to deliver stunning creative at the perfect moment to the perfect audience, with interaction points that capture new data and drive further insight. This is how results transcend expectations.
Technology. Innovation. Performance. Together.
20%
Increase in ROAS with Dynamic Creative Implementation
100%
Increase in reach with DDA Model Implementation
Resources
20 Aug 2024
One Search strategy drives 19% growth across 38 markets with 14% less budget
Search marketing today is anything but easy. Soaring media costs, rapidly evolving consumer behavior, and fragmented data make it difficult to remain competitive, even for the most dynamic brands. PPC and SEO teams are typically divided, reporting to different departments with separate KPIs, targets, tactics and measurement tools - preventing them from truly maximizing the potential of search marketing.
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Ellos' ecommerce transformation: Data-driven shopping success
Ellos, a leading online home furnishings and fashion retailer in the Nordic region, faced the challenge of optimizing their ad spend while driving higher market share amidst increased competition and economic pressures.
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23 Jul 2024
Google's Third-Party Cookie Announcement: Why First-Party Data Is Still the Future
In a (not so) surprising turn of events, Google announced that it would not be deprecating third-party cookies as planned. This decision sent ripples through the digital advertising and marketing industries, leaving many advertisers wondering about the implications for their data strategies. Despite this unexpected move, here at Jellyfish, we still believe in the importance of investing in first-party data, and server-side tagging remains as critical as ever.
Read ArticleUp Next
One Search strategy drives 19% growth across 38 markets with 14% less budget
Search marketing today is anything but easy. Soaring media costs, rapidly evolving consumer behavior, and fragmented data make it difficult to remain competitive, even for the most dynamic brands. PPC and SEO teams are typically divided, reporting to different departments with separate KPIs, targets, tactics and measurement tools - preventing them from truly maximizing the potential of search marketing.
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