success > Amazon Fashion
Becoming the go-to destination for Gen Z fashion & apparel
Learn how authentic influencer-led social campaigns inspired new and existing customers to consider Amazon Fashion for their seasonal fashion needs.
Learn how authentic influencer-led social campaigns inspired new and existing customers to consider Amazon Fashion for their seasonal fashion needs.
Amazon Fashion wasn’t front of mind for Gen Z and Millennial shoppers when it comes to fashion and apparel. Jellyfish were challenged to position Amazon Fashion as the go-to destination in 2023 across UK/DE/FR/IT/ES markets.
We created an influencer-led social campaign across four different seasons to speak to a generation whose defining traits are being ‘undefined’ We wanted to inspire new and existing customers with a message of self-expression, body positivity, and rejecting stereotypes, delivered through an activation that leverages innovative and platform-native formats, talent and behaviors.
We worked with our partners to recruit influencers in both the UK and DE to generate authentic content across the four seasons:
Campaigns were delivered by two creative themes:
impressions
Clicks
over target
brand lift
Discover how Amazon Fashion became the go-to destination in 2023 for summer and travel gear for Milenials and Gen Z audiences.
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