2024-07-18
Our parent company, the Brandtech Group recently announced a groundbreaking collaboration with Google Cloud. This partnership integrates Google Cloud's advanced AI models into industry-leading generative AI marketing platform, Pencil Pro. This move is set to transform the marketing landscape, providing unparalleled tools and capabilities to brands worldwide.
Through this collaboration, Brandtech Group and Jellyfish clients will gain access to Google Cloud’s cutting-edge AI models as they become available. These models will generate insights, assets, predictions, and optimizations in a fully integrated workflow. This seamless integration will accelerate the adoption of Pencil Pro, with three of the world’s top eight advertisers already utilizing the platform to create superior marketing assets.
David Jones, Founder and CEO of Brandtech Group, praised Google: “Google are amazing partners and have been genuine pioneers in the space. Integrating their cutting-edge models Imagen and Gemini, and being hosted on Google Cloud will give Pencil, and therefore our client partners, a huge competitive advantage.”
Caroline Yap, Managing Director of Global AI Business at Google Cloud, added: “Our collaboration with the Brandtech Group is a testament to the power of Google AI to transform marketing. Pencil Pro, with its integration of Google’s advanced AI models, will help empower brands to create more engaging and effective campaigns, unlocking new levels of creativity and efficiency.”
The collaboration has already garnered positive feedback from major advertisers. Rebecca Sykes, Brandtech Partner, noted: “Client feedback from some of the world’s largest advertisers on the Google Cloud integration has been incredibly positive. The quality of Google Cloud’s Imagen model outputs continues to surprise our creative teams and deliver better assets for brands. This collaboration unlocks even greater potential for success.”
We redesigned our creative and experience capabilities to create AI Studios powered by Pencil Pro. This integration offers our clients an all-encompassing solution, combining media, data, content, and commerce.
The Brandtech Group and Google Cloud collaboration marks a significant leap forward in the world of generative AI marketing. With Pencil Pro at the forefront, brands can expect to achieve unprecedented levels of creativity and efficiency. As pioneers in this space, Brandtech and Jellyfish are committed to driving the future of digital marketing.
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