Jellyfish, the integrated global digital marketing business, has announced a redesign of its global creative teams to embed Gen AI at the core of the company. This new creative model combines tech-driven ideation with human-generated social creativity, connecting all 400 content and experience experts across the globe, powered by the integration of Pencil Pro.
New is the dedicated AI Studio, where creative talent supercharges Jellyfish’s market-leading experience in content, production, transcreation and localisation with Gen AI. Sam Yates, currently Chief Solutions Officer, Creative Technology at Jellyfish, will lead AI Studio. AI Studio doubles down on generating content at scale, ensuring Jellyfish’s roster of world-leading global brands always has the most effective content possible for every combination of audience, inventory and outcome in a way that is faster, better and smarter.
The company’s most dynamic, diverse, and inspiring talent now forms the award-winning Creative Collective, where the focus will be on human-generated social creative with cultural relevance that can live on any platform or medium. Chief Solutions Officer, Natalie Winford will lead the Collective alongside Jo Wallace as Global Executive Creative Director.
The new structure means Jellyfish is the first global company to connect content, data, and media in real-time, powered by Gen AI. Embedding Pencil Pro in the core of the model integrates cutting-edge content generation, alongside by multi-billion dollar performance data training sets, with Jellyfish’s platform-first media activation capabilities.